TORONTO, Nov. 18, 2013 /CNW/ - The Tourism Industry Association of
Ontario (TIAO) is pleased to announce this year's winner of the Tourism
Event of the Year Award has been presented to Upper Canada Village's
Pumpkinferno. The award was presented at the 2013 Ontario Tourism
Awards held in Toronto, Ontario and recognizes an event that
exemplifies industry best practices, demonstrates an increase in
visitor satisfaction, and stimulates the local economy through an
increase in visitor spending.
Pumpkinferno is a fall event at Upper Canada Village displaying the
artistry in over 5,000 LED-lit, hand-carved pumpkins in over 30 themed
artistic installations. Visitors take a 45 minute walking tour through
the exhibits, many inspired by the Village itself, but many an eclectic
display of scenes from exotic places and historic ages, forest animals
and sea-born creatures, story book heroes, mythical characters,
cultural icons and more. .... all creatively carved from artificial
pumpkins. Pumpkinferno was supported with Celebrate Ontario funding and
the generous sponsor support from tourism and community partners
throughout the region.
Pumpkinferno was designed to find its own niche by celebrating the
Halloween season in a hauntingly beautiful and artistic way that would
appeal to all age levels, with a focus on the family market. The
youthful influence in the creative development by the young artists
ensured a broad demographic appeal; creating a cool and trendy
"must-see" event for younger audiences as well. In 2012, it attracted
over 34,500 guests in a four-week period.
Pumpkinferno's success can be seen in its numbers-9% repeat visitors
during the four weeks; record 99.8% satisfaction level; an
unprecedented 36 private sector business partners and generated
$4,092,138 in visitor spending.
The Ontario Tourism Awards celebrate excellence and innovation in the
multi-billion dollar tourism industry, which is a key contributor to
Ontario's economic prosperity. Nominations were open to all individuals
in the tourism industry operating in Ontario and were judged by an
independent, third-party panel of industry and marketing experts.
"When you can create a must see event that brings visitors to your
community, visitors who are willing to line up for hours and come back- well you know you've got a winner!"
Beth Potter, President & CEO
Tourism Industry Association of Ontario
Tourism is an important part of Ontario's economy, supporting over
300,000 jobs, according to preliminary numbers.
According to preliminary results, visits to Ontario increased by 1.4 per
cent to 105.2 million for the year 2011 over 2010.
Preliminary results show that tourism receipts increased by 4.8 per cent
in 2011 to over $23 billion.
Tourism Industry Association of Ontario - www.tiaontario.ca
Ontario Tourism Summit - www.ontariotourismsummit.com
Upper Canada Village - www.uppercanadavillage.com
SOURCE: Tourism Industry Association of Ontario
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