Upper Canada Soap presents, "The Awesome Canadian Woman"

This fresh, cheeky and humorous ad campaign shines a spotlight on the Naturally Signature Collection in all of its "Made in Canada" glory

MISSISSAUGA, ON, Jan. 31, 2012 /CNW/ - The "Awesome Canadian Woman" advertising campaign is centered on the Naturally Signature Collection of body care products: body wash, bar soap, hand and body lotion, whipped hand repair, lip balm and bubble bath. The campaign takes a humorous look at how the products from the collection can turn any Canadian woman into the "Awesome Canadian Woman" with just one application. The web spot premiered on Upper Canada Soap social media channels on YouTube (YouTube.com/UpperCanadaSoap), Facebook (Facebook.com/UpperCanadaSoap) and Twitter (Twitter.com/UpperCanadaSoap).

"The Naturally Signature Collection is made with natural ingredients right here in Canada," said Adriana Catinari, Naturally Signature Brand Manager. "Each product contains natural antioxidants that are formulated to moisturize, nourish and protect your skin, especially during the harsh Canadian winter months."

The "Awesome Canadian Woman" campaign features a two-minute web spot that humorously demonstrates the natural powers of the Upper Canada Soap Naturally Signature Collection. In this case, it was the ultra Canadian Golden Maple Sugar line that provided the secret ingredients. The web spot plays on hyper Canadian stereotypes and features a beautiful Canadian woman in her mid-20's playing hockey, fishing, chopping wood and dog sledding like a rock star.

"Since 1969, Upper Canada Soap has celebrated women and Canadian heritage," said Stephen Flatt, Upper Canada Soap President. "The 'Awesome Canadian Woman' campaign was created to exemplify Canadian women as talented, resourceful, strong and, ultimately, awesome individuals."

ABOUT UPPER CANADA SOAP & DANIELLE CREATIONS: Since 1969, Upper Canada Soap and Danielle Creations' mission was to create and sustain a focused portfolio of personal care and beauty brands which are distinctive, innovative and compelling so as to continuously excite its customers and bring a sense of energy and anticipation to the market. Rooted in a style that is down-to-earth, approachable and smart, Upper Canada Soap and Danielle Creations embrace all things with a zest of luxury and a desire to create and design fabulous products that complement every woman.

Video with caption: "Upper Canada Soap presents, "The Awesome Canadian Woman"". Video available at: http://www.youtube.com/v/K4ticuxuvNI?version=3&hl=en_US&rel=0

SOURCE Upper Canada Soap

For further information:

Linda Chep, Upper Canada Soap
905-897-1710 ext 2270
lchep@uppercanadasoap.com

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