- Experts offer BC charities strategies to strengthen, build
organizations in a lean economy
VANCOUVER, Sept. 26, 2012 /CNW/ - With an economy that continues to
challenge charitable organizations, two philanthropic experts today
offered 125 British Columbia charities and foundations advice on
building and strengthening donor relationships to succeed in today's
lean philanthropic environment. The presentations were part of the
Scotiabank Philanthropic Advisory Forum held earlier today in
Vancouver: What the Donor Wants; Insights into Connecting with Today's Savvy Donor.
The fourth forum to be held in as many years, the Scotiabank
Philanthropic Advisory Forum brings charities together from a number of
service areas to talk about current issues facing the sector and share
best practices and solutions. The series is complementary to
Scotiabank's Bright Future program where Scotiabank provides direct
funding and volunteer support to charities in Canada and around the
Nationally-known philanthropic advisor, Malcolm Burrows, Head of
Philanthropic Advisory Services for Scotia Private Client Group, noted
that while it has been a difficult environment for maintaining donation
levels, charitable organizations focused on understanding and
connecting with their donors have continued to fare well.
"Scotiabank has considerable experience with the charitable sector
through our Bright Future philanthropic program", said Mr. Burrows. "We
know that charities are being asked to demonstrate increased
accountability for overall effectiveness and efficiency, which is
understandable in today's economic climate. Operational efficiency is a
given. But just as important, we believe, is understanding and
connecting with donors in order to attract, retain and build this
important source of revenue. We know for instance, that the average
Canadian philanthropist gives to charities based on their belief in the
cause and relationship with the organization. It is vital that the
charitable sector deepen that relationship and provide meaningful ways
for donors to give and remain involved."
Fellow panellist, Dick Vollet, President and CEO, St. Paul's Hospital
Foundation, echoed the sentiment. "In order to position ourselves well
for the future, it is important for charities to develop a more
donor-focused mindset that continues to ask how they can make it easier
for donors to say 'yes'. An entrepreneurial approach that continues to expand and provide new
options for donors to connect is critical. We are all competing for a
share of the donor's wallet so we need to be innovative, look for ways
to work together on efficiencies while creating fresh and creative
opportunities to engage donors. Today's donors want to know that their
contribution is going to have a meaningful impact."
In reviewing the donor focused strategies for success in today's
philanthropic environment, Mr. Burrows and Mr. Vollet offered the
following specific advice.
Know your donor. The average Canadian philanthropist donates because of their belief in a
cause. Understand what drives their beliefs, and how they hope to make
a difference. Develop giving opportunities that are tailored to the
needs of donors, and that allow them to make a meaningful contribution.
Impact focused donors. Many of today's philanthropists place a greater emphasis on charity
accountability, impact, measurement and business-based solutions and
recognition. Understand this donor and be able to demonstrate
efficiencies that allow donor dollars to flow more directly to the
Be flexible. Focus on how to give the donor more ways to say 'yes' than 'no' by
expanding your services or options or collaborate or partner with
another Not for Profit organization who has similar services.
Be customer service minded. Good customer service skills are always good to have when providing
stewardship. Make sure your organization has a strong appreciation for
this essential characteristic.
Never stop learning. There are always better, more efficient ways to do business. Ask
questions, stay current, and understand what is trending.
Be relevant. Is the service you are providing still relevant? Would the environment
be the same, worse, or better if you were no longer in operation?
The forum, held at Scotiabank Theatre in Vancouver, was attended by over
400 representatives of Vancouver area charities and foundations.
About Scotia Private Client Group:
Scotia Private Client Group provides customized wealth management
solutions to affluent Canadians in 14 Centres across Canada.
Relationship Managers lead a team of experts in the following financial
disciplines: Planning, Private Banking, Investment Management Services,
Estate and Trust services and income and asset protection strategies to
provide a holistic financial plan. For more information please visit www.scotiaprivateclientgroup.com.
About Scotiabank Bright Future:
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program, Scotiabank Bright Future. Recognized as a leader
internationally and among Canadian corporations for charitable
donations and philanthropic activities, Scotiabank has provided on
average approximately $45 million annually to community causes around
the world over each of the last five years. Visit us at www.scotiabank.com.
About St. Paul's Hospital Foundation:
St. Paul's Hospital Foundation is a registered charity that raises funds
for medical equipment, research and enhanced patient care at St. Paul's
Hospital, a world-leading academic health science centre located in the
heart of downtown Vancouver, British Columbia. For more information,
For further information:
Michelle Henderson, Scotiabank Community Engagement and Sponsorships, (778) 327-5451, Cell (778) 668-2995 or firstname.lastname@example.org
Deborah Clark, Scotiabank Media Communications, (416)933-0646, email@example.com