TORONTO, Oct. 28, 2013 /CNW/ - The Co-operators announced today that
Mustard Seed Food Co-operative of Hamilton and Come As You Are
Co-operative of Toronto have each won $25,000 as the Ontario Region
winners of The National Co-op Challenge.
The social media contest showcased 16 emerging co-operatives, with four
finalists selected in each of four regions across Canada. Each finalist
produced a short video about their co-op, how it benefits their
community and the projects that would be supported with the prize
money. The public was given the power to choose the winners in each
region by voting for their favourites either on Facebook or a contest
microsite, from September 18 to October 18.
"All of the contestants are small and emerging locally owned and
controlled co-operatives that respond to needs in their communities,"
said Kathy Bardswick, president and CEO of The Co-operators. "They
mirror the diversity of the co-op sector in Canada, showing that there
are values-based alternatives driven not by profit, but by a desire to
serve their members and promote a more fair, equitable and inclusive
society. Congratulations to all!"
The mission of Mustard Seed Food Co-operative is to provide the Hamilton
area with a member-owned and operated grocery store that offers a
bountiful selection of wholesome foods, prioritizes local producers,
and creates an educational environment. It will use its prize money to
support the opening of its retail store through the purchase of
equipment and fixtures. With a location already secured - and now with
prize money in hand - Mustard Seed hopes to open its store before the
end of 2013.
Come As You Are Co-operative is worker co-op on Queen Street West in
Toronto that is at once a sexual education toy shop and a community
resource centre. It describes its approach to sexuality as one of
"respect, openness, humour, communication and responsibility." It
provides access to equitable sexual health and education, and plans to
use its prize money to expand its educational offerings and to create
"pop-up shops" to bring sexual health information to marginalized
people in smaller communities across Canada.
About The Co-operators:
The Co-operators Group Limited is a Canadian-owned co-operative with
more than $33 billion in assets under administration. Through its group
of companies it offers home, auto, life, group, travel, commercial and
farm insurance, as well as investment products. The Co-operators is
well known for its community involvement and its commitment to
sustainability. The Co-operators is listed among the 50 Best Employers
in Canada by Aon Hewitt; Corporate Knights' Best 50 Corporate Citizens
in Canada; and the Top 50 Socially Responsible Corporations in Canada
by Sustainalytics and Maclean's magazine. For more information visit www.cooperators.ca.
SOURCE: The Co-operators
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