Canadian Sponsorship Industry Grows to Over $1.5 Billion in 2011
VANCOUVER, Sept. 13, 2012 /CNW/ - With sponsorship spending representing
nearly a third of all Canadian marketing budgets, sponsorship
investment is now a critical component of all major marketing
strategies. To meet the needs of this growing industry, the TwentyTen
Group is pleased to announce the addition of Senior Partner Brad
Furtney and Associate Auburn Sigurdson to its team of strategic
marketing and sponsorship professionals.
"With demand rapidly growing for sponsorship expertise, we are delighted
to bring these two proven professionals to our team," said Andrea Shaw,
Founder and Managing Partner of the TwentyTen Group. "Our primary goal
is to always exceed client expectations and the addition of Brad and
Auburn brings even more industry intelligence to our team as we deliver
innovative marketing strategies that engage audiences and deliver
Brad Furtney joins the TwentyTen Group as a Senior Partner to lead the
firm's sales team and Toronto office. Brad brings with him over two
decades of marketing, sponsorship and sales experience in the packaged
goods, broadcast media and digital media industries which will bring
the rigour and process of media sales to the sponsorship landscape.
Most recently at Bell Media, Sympatico.ca, Brad led the digital media
sales team which focussed on building customized digital solution
partnerships with Canada's largest corporations.
Auburn Sigurdson brings a wealth of communications and sports experience
to the Vancouver office. Auburn is the client lead for Whistler
Blackcomb. Prior to joining the TwentyTen Group, Auburn was Manager of
Marketing and Communications at Canadian Sport Centre Pacific, where
she oversaw the organization's communications, partnership development
and philanthropic outreach over three campuses in Victoria, Vancouver
and Whistler, and eight satellite regional centres throughout BC.
About the Twentyten Group
The Twentyten Group is a progressive strategic marketing and sponsorship
firm with a growing international client base. The Twentyten Group is
the agency of record for the Canadian Olympic Committee, Intrawest,
John Furlong, Whistler Blackcomb and 2015 Canada Winter Games. The
firm's past and present clients also include; The International Olympic
Committee, Volkswagen, The City of Vancouver, BC Cancer Foundation,
Cirque du Soleil's Foundation One Drop, the Mark Anthony Group and
Simon Fraser University among others. The Twentyten Group has offices
in Vancouver and Toronto and is a member of Encompass International.
SOURCE: Twentyten Group
For further information: