TVOParents.com and SickKids team up to support brain development in children

TORONTO, Sept. 10, 2012 /CNW/ - TVOParents.com and Infant Mental Health Promotion (IMHP) at The Hospital for Sick Children (SickKids) in Toronto are teaming up to provide content that teaches parents how to support early mental health and brain development in children. As the go-to education resource for Ontario parents seeking to help their kids succeed in school and in life, TVOParents.com provides IMHP with a trusted forum to get these crucial resources into parents' hands while encouraging engaged parenting. TVOParents.com's homepage features weekly "SickKids Tips" that help parents recognize and respond to the stress their kids may experience in a way that supports healthy brain development.

In the first three years of life, the brain matures at a faster rate than any other period and stressful situations can cause high levels of cortisol leading to a loss of brain cells. A parent's response to stressful situations can make or break a child's healthy brain development. "SickKids Tips" from IMHP will explore the relationship between child anxiety and its effects on the brain while providing parents with the resources to respond effectively. In this collaboration, TVOParents.com and IMHP at SickKids will examine themes including: back-to-school, bullying, family stress, and family literacy.

"What happens in the early years sets a child's developmental trajectory for life," said Chaya Kulkarni, Director of IMHP at SickKids. "Parents are the most important people in a child's life, so equipping them with helpful tips on mental health and brain development is essential. The partnership with TVOParents.com will help us to reach these parents and promote children's mental health awareness."

"This new collaboration with Infant Mental Health Promotion at SickKids, will provide Ontario parents with more of the unique educational content they've come to expect from TVOParents.com," said Lisa de Wilde Chief Executive Officer of TVO. "By combining TVOParents.com's digital media toolkit with SickKids' medical expertise, we're helping equip parents with resources they need to set their children on the path to success in school and in life."

About Infant Mental Health Promotion
Infant Mental Health Promotion (IMHP) is a coalition of individuals and professional representatives from agencies concerned with infants and their families. IMHP is dedicated to promoting optimal mental health outcomes for infants through developing and supporting best practices through education and training, dissemination of information, networking and advocacy.

IMHP was initiated in 1988 by the Department of Psychiatry of The Hospital for Sick Children. Since then the organization has grown considerably and maintains strong representation from community-based agencies across Canada. Infant Mental Health Promotion (IMHP) provides a collaborative, informed and passionate voice for infants, families and caregivers. For more information visit www.IMHPromotion.ca.

About TVO
TVO is Ontario's public educational media organization and a trusted source of interactive educational content that informs, inspires and stimulates curiosity and thought. TVO's vision is to empower people to be engaged citizens of Ontario through educational media. TVO is funded primarily by the Province of Ontario and is a registered charity supported by sponsors and thousands of donors. For more information, visit tvo.org.

TVOParents.com helps parents to help their kids succeed in school and in life. TVOParents.com provides parents with expert advice, discussions, videos, audio podcasts, blogs, and feature articles covering all aspects of their child's learning and development. Fully integrated with tvokids.com, TVOParents.com demonstrates how every TVOKids program, game, or activity supports the Ontario curriculum. For more information, visit tvoparents.com.

Where to Find TVO

On air:
Cable channel 2 (may vary in some areas)
Bell TV channel 265
TVO HD on Bell Fibe TV channel 1265
Rogers TVO HD channel 580
Rogers-On-Demand channel 100
Shaw Direct channel 353

    Websites:
tvo.org
tvokids.com
tvoparents.com
ilc.org
    Online:
Yahoo!
YouTube
Rogers-On-Demand-Online
iTunes
BlackBerry App World™
    Connect:
Facebook
Twitter

SOURCE: TVO

For further information:

Media Contact for TVO:
Nicole Morrison
TVO Communications and Marketing
416.484.2600 x 2281
nmorrison@tvo.org

Media Contact for SickKids:
Caitlin McNamee-Lamb
The Hospital for Sick Children
416-813-7654 ext 1436
caitlin.mcnamee-lamb@sickkids.ca


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