Trimera Military Technology Introduces HELLBLOCK™ FR Protection + Unsurpassed Comfort

PORTLAND, Ore., Nov. 21, 2013 /CNW/ - Trimera Military Technology, Inc. (TMT) introduces HELLBLOCK, a revolutionary technology that provides maximum fire protection with ultimate comfort. This innovative military grade flame resistance technology has been fused with ultra-soft Pima cotton, creating a new standard of performance in apparel.

(Photo: http://photos.prnewswire.com/prnh/20131121/NY22326)

ZONED TECHNOLOGY ::

Strategic placement of mesh for ventilation in key sweat zones and denser knitting in load bearing areas that provide an extra degree comfort for the soldier.

PROTECTION ::

Flame resistance technology provides a protective barrier between skin and hostile environments.

ZERO DISTRACTION ::

HELLBLOCK technology combines the attributes of activewear with the requirements of military use, with an emphasis on fit, chafe resistant construction and comfort.

Amit Tal, President of the Trimera Group states, "Our goal was to create the perfect marriage of comfort and performance. Driven by innovation, we approached the problem from a new angle: Let's start with the most comfortable material and then make it FR for the best next to skin garment."

Outfitting the soldier from head-to-toe: Apparel, footwear, headwear and on body accessories. This base layer system is the first level in the collection that accommodates any environment. The comprehensive collection offers a variety of styles featuring HELLBLOCK technology.

About the Trimera Group

Trimera Group is a global leader with distribution in over 7,000 doors across 75 countries in retail, wholesale and licensing. Partnering with the world's best known brands including: Zara®, Gap®, Banana Republic®, Old Navy®, Nike®, Massimo Dutti®, Bershka® and Pull & Bear, Trimera Group delivers a premium retail shopping experience. As a market leader in swimwear, Trimera Group's owned brands include Gottex® and Christina® brands as well as the global license for Oakley®, BCBGMAXAZRIA® and BCBGeneration® women's swimwear. In addition to a global wholesale network, the group manages leading apparel and intimates brands including BCBGeneration®, NHL®, Liz Claiborne®, Sean John® and Austin Reed®. For more information, please visit www.trimeragroup.com.

About TMT

TMT is a division of Trimera Group focused on bringing innovation to military and security teams worldwide supporting an array of apparel, soft goods and other equipment needs. "HELLBLOCK" is a Trademark of Trimera Military Technologies, Inc: 2013.

SOURCE: Trimera Group

For further information:

ATELIER Creative Inc., Bryan Morello, 212.247.9299 ext.12, bryan@atelierpr.com

http://www.trimeragroup.com

http://photos.prnewswire.com/prnh/20131121/NY22326

PRN Photo Desk, photodesk@prnewswire.com

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Trimera Group

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