Tribal Worldwide - Toronto Breaks the "Digital Silo"

 Idea-driven, digitally-led approach spurs new business growth and seven new hires

TORONTO, May 28, 2014 /CNW/ - Tribal Worldwide – Toronto's focus on idea-driven, user experiences within the digital space has been turning industry heads, resulting in both new business and organic client growth. Breaking the "digital silo", the agency is taking on a pivotal leadership role in its clients' brand-building initiatives, and to handle this growth, the agency has brought on exceptional new talent.

Joining the creative department are Diego Bertagni, associate creative director; Jarrod Beaton, director of user experience; Frank Macera, senior copywriter; Kevin Filliter, senior art director; Jamie Spears, copywriter; James Leake, art director and Norma Penner, design lead.

"When people join Tribal, they know they are part of an agency with deep roots in digital – it's in our DNA and always will be," says Josh Stein, creative director, Tribal Worldwide – Toronto.  "But we go beyond straight up 'digital work' and that's the most exciting part for both us and our clients; we chase smart ideas that can live anywhere, and then we explore how it can flourish in the digital space."

Tribal Worldwide – Toronto's mix of new talent is designed to further support this innovative approach.

Previously in Buenos Aires, Argentina, Diego has contributed to award-winning campaigns for Salta Beer, Coca-Cola and Singles Finder among others.

Jarrod brings to the team an impressive track record of creating customer-centric online experiences for such global brands as 3M, Kraft, Coca-Cola, BASF, BMW and AT&T.  In his new position, Jarrod will continue modernizing how brands think about their customers, helping to develop findable and impactful digital experiences for today's savvy consumers.

Frank will lend his clever copywriting aptitude and strong conceptual thinking to the agency's extended client roster.  Most recently, Frank worked with such notable clients as General Electric (GE), Swiss Chalet, Mercedes-Benz and Procter & Gamble.

Kevin brings an impressive portfolio of work to the agency, ranging from humorous to provocative, for Future Shop, Ronald McDonald House Charities and Habitat for Humanity.

Jamie and James are a noteworthy creative duo who have worked on EuRail, Red Door, Mobilicity and Valvoline.

Rounding out the team is Norma, whose 11 years of industry experience includes an award-winning portfolio of work for Joe Fresh, Maple Leaf Foods, President's Choice Holiday Insider's Report and Intel's Ultrabook Holiday Campaign. 

"The industry is always changing; we are not only prepared for change, we are experts in leading our clients through it," explains Josh.  "We work alongside a great group of people who all share a common goal of creating amazing work, and that makes all the difference in the world – culture is king, and we have a great one."

About Tribal Worldwide
Tribal Worldwide, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people.  Founded in 2000, Tribal Worldwide consists of 60 offices in over 42 countries with headquarters in New York, NY.  In 2013, Tribal Worldwide was awarded Webby Agency of the Year and the network's Canadian offices, in Toronto and Vancouver, was ranked #18 in the 2013 Gunn Report's Most Awarded Digital Agencies in the World listing as well as the #1 Agency in Canada designation.  Tribal Worldwide's Canadian operation was also honoured with strategy magazine's Digital Agency of the Year award in both 2012 and 2013, and was named Top Creative Agency in their 2014 Creative Report Card.

SOURCE: DDB Canada

For further information: or interviews, please contact: Paige Calvert, 604.608.4421, paige.calvert@ddbcanada.com

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