New Year's survey data reveals hottest 2014 travel resolutions of
millennials and baby boomers
TORONTO, Dec. 20, 2013 /CNW/ - Travelocity.ca today released the results of a national survey revealing the travel
resolutions of millennials and baby boomers. Despite the stereotype
that these groups have little in common, surprisingly, the data reveals
they look for the same things in travel. While household income, age
and time restraints may differ, 28 percent of millennials and 27 per
cent of boomers named their top travel resolution in 2014 as exploring
history, art and culture. In second place, 23 per cent of millennials
and 24 per cent of boomers want to experience a luxe all-inclusive
beach vacation in 2014.
"The survey data reveals that millennials have a greater appreciation
for and exposure to travel than their parents did at the same age,"
says Travelocity.ca resident travel expert, Brian Simpson. "They have been raised on planes
and travel is second nature already. As a result, their travel
resolutions seem to mirror those of older baby boomers."
While millennials are often looked at as a generation of 'backpackers'
the new data reveals the two generations share expensive taste, with 44
per cent of millennials and 47 per cent of baby boomers rating luxury
travel as very important when travelling in the new year. Interestingly, men and women
in both generations ranked luxury travel at equal importance.
"The data revealed that millennials have experienced comfortable travel
with their parents and now seem unwilling to compromise on their own
adventures in 2014," said Simpson.
Overall, Canadians of all generations rank travel as highly important
with 88 per cent of millennials and 89 per cent of baby boomers saying
they plan to travel just as much, if not more, in 2014 as they did in
Other notable revelations include:
Millennials, a generation perceived as 'backpackers', actually ranked
backpacking or unstructured spontaneous trips as their third most
desired travel resolution destination of 2014 at 18 per cent, while
baby boomers have no interest in the activity - ranking it last with
only 9 per cent looking to do it in the new year
Both millennials and baby boomers are looking forward to reaping the
benefits of travel in the new year - vowing to have a better balance of
work and play, take more vacation days and reduce stress
It seems that baby boomers are a little jaded when it comes to New
Year's resolutions in general. While 23 per cent of millennials
responded that they don't plan on making any New Year's resolutions in
2014, but that number jumped to 30 per cent for boomers.
Whether 2014 holds a historic tour of Rome, an all-inclusive beach vacation in Mexico or a relaxing cruise, please visit www.travelocity.ca to make your travel resolutions a reality.
About the survey
On December, 2013, an omnibus survey was taken among 1,004 randomly
selected Canadians. The results have been statistically weighted
according to education, age, gender and region to ensure a
representative sample. Discrepancies in or between totals are due to
Travelocity.ca committed to being the traveller's champion - before, during and after
the trip - and provides the most comprehensive and proactive guarantee
in the industry. This customer-driven focus, backed by 24/7 live phone
support, competitive prices and powerful shopping technology has made Travelocity.ca part of one of the largest travel companies in the world - Travelocity.com LP. Travelocity.ca and Travelocity.com LP are owned by Sabre Holdings Corporation, a world leader in travel
marketing and distribution.
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