Annual export of 25,000 Toyota Yaris vehicles kicked off on May 6, 2013
Export market includes United States, Canada and Puerto Rico
First-ever Europe-built Toyota model export to North America
French-made Toyota Yaris to be sold in more than 40 countries globally
TORONTO, May 16, 2013 /CNW/ - Toyota Motor Manufacturing France (TMMF)
today held an official ceremony to mark the start of production on May
6, 2013 of its successful Toyota Yaris compact car for export to the
United States of America, Canada and Puerto Rico. The model produced is
the conventional gas Yaris and annual export volume will be around
25,000 units on a full-year basis. An additional EUR 10 million has
been invested by TMMF to build the Yaris to the specific requirements
of the new export market.
From the small Northern French town of Onnaing, near Valenciennes, TMMF
will now export its vehicles to more than 40 countries, including
destinations like South Africa, Egypt, Canada and the United States of
"Building on more than 10 years of experience in high quality car
production, this Yaris is another endorsement of TMMF's excellence in
manufacturing," said Makoto Sano, President of TMMF. "We are proud to
be recognized as a true player in the Toyota organization and welcome
this new business opportunity to further strengthen TMMF's position as
an important exporter in France."
Speaking at the ceremony, Toyota Motor Europe President and CEO Didier
Leroy said: "The additional export market is yet another evidence of
the success enjoyed by Toyota's manufacturing operations in France." He
added: "There are many reasons to preserve production of compact cars
in France but all partners need to work together to maintain TMMF's
competitive advantage. In Valenciennes, highly skilled and
quality-minded employees that can handle complex production processes,
and the proximity of good logistics and supplier networks are also
major key success factors."
"With Quebec accounting for 65% of Yaris' Canadian sales, a warm welcome
will be assured for this 'Made-in-France' vehicle," said Seiji Ichii,
President and CEO of Toyota Canada Inc.
The Toyota Yaris became the first vehicle ever produced in France to be
certified with the new "French Origin Guaranteed" ("Origine France
Garantie") label. This certificate was created in order to help
customers identify products that have more than 50% of their value
manufactured in France. On the occasion of the ceremony at TMMF, Yves
Jégo, Member of the French Parliament as well as founder and president
of the non-profit organization Pro France, in charge of promoting the
brand "France" and the label "French Origin Guaranteed", officially
presented the certificate to TMMF.
The current, third generation Toyota Yaris was launched in Europe in the
summer of 2011, followed by the Toyota Yaris Hybrid in June 2012. In an
overall declining B-segment, the Yaris model range grew 27% in 2012
compared to 2011, mainly supported by strong sales of the Yaris Hybrid.
With sales of 182,841 vehicles, the Yaris model accounted for nearly
22% of Toyota's total European sales in 2012.
Image with caption: "2013 TMMF Yaris Export to North America (CNW Group/Toyota Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20130516_C7641_PHOTO_EN_26814.jpg
SOURCE: Toyota Canada Inc.
For further information:
Toyota Canada Inc.
Ms. Sandy Di Felice
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