MEGA Brands and McGill Head & Neck Cancer Fund launch 3-year $1M
fundraising campaign to support new Montreal Children's Hospital
MONTREAL, July 17, 2012 /CNW Telbec/ - The 3-year, $1 million
fundraising campaign was announced on June 14 at the 18th annual McGill
Head & Neck Fundraising gala, honoring the Founder and Chairman of MEGA
Brands (TSX: MB), Victor J. Bertrand Sr.
"MEGA Brands is committed to giving back to the Montreal community",
said Vic Bertrand, Chief Innovation Officer, "We are proud to partner
with the McGill Cancer Head & Neck Fund to contribute in building a
better future for our children, one block at a time".
The funds will be directed to support Dr. Sam Daniel, Director
Otolaryngology Head and Neck Surgery at the Montreal Children's
Hospital, and his world-class research lab which focuses on hearing
loss in children caused by cancer treatment.
"Unfortunately, chemotherapy can cause severe irreversible hearing loss
in 50% to 90% of all pediatric cancer patients. This has a tremendous
impact on the quality of life of pediatric cancer survivors, as hearing
loss can worsen over time and impede speech and language development",
said Dr. Saul Frenkiel, Chair of the McGill Department of
Otolaryngology Head and Neck Surgery. "This campaign is an exciting
opportunity to support the important research to find cures for a
devastating side-effect of cancer treatment."
The campaign was unveiled with the presentation of the Mega Bloks
Wellness Wall For Kids. The wall will be built out of Mega Bloks
blocks, each one representing a donation by supporters from the
Montreal community, and will be installed at the new Montreal's
Children Hospital on the Glen site. More information on the Mega Bloks
Wellness Wall for Kids, as well as directions on how to make a
donation, will become available in mid-September 2012.
"We are very grateful for this collaboration, which will have a major
impact on the lives of children with cancer," said Marie-Josée Gariépy,
president of the Montreal Children's Hospital Foundation.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer
engaging creative experiences for children, families and collectors
through innovative, well-designed, affordable and high-quality
products. Visit: megabrands.com for more information. The MEGA logo, Mega Bloks, RoseArt, MEGA Puzzles,
MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its
About the Montreal Children's Hospital Foundation
The Montreal Children's Hospital is the pediatric teaching hospital of
the McGill University Health Centre. The Children's is a leader in
providing a broad spectrum of highly specialized care to newborns,
children, and adolescents from all across Quebec. Visit childrenfoundation.com for more information about the Foundation and the construction of the
new Montreal Children's Hospital on the Glen Campus, which is expected
to open its doors at the end of 2014.
SOURCE MEGA BRANDS INC.
For further information:
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507
Senior Director of Communications - the Montreal Children's Hospital Foundation
T : 514-934-4846, #29236