More than 26,000 free tickets claimed over eight days for world premiere
More than 10,000 fans pledged allegiance to one of the iconic Houses of
Westeros, with House Stark the overwhelming favourite, followed by
Targaryen and Lannister
Series star Rose Leslie ("Ygritte") kicked off exhibition with star
To tweet this release: http://tinyurl.com/d3mghjd
TORONTO, March 19, 2013 /CNW Telbec/ - HBO Canada would like to thank the tens of thousands of people who attended Game of Thrones: The Exhibition for making this free celebration of HBO's hit series such a huge
success and for publicly pledging their allegiance to House Stark of
"HBO Canada's die-hard Game of Thrones fans came out in droves to engage with this premiere event and we were
ecstatic with the turn out, with fans showing up in costume, and with
the excitement on social media," said Domenic Vivolo, Senior Vice President, Sales & Marketing, Astral
Television Networks. "On behalf of HBO Canada, thanks to everyone who attended for
providing the perfect kick-off to this international tour and for
proving to the world that we Canadians are closely allied with the
Starks - maybe this is because we know all too well the truth of their
words 'Winter is Coming.' We hope everyone joins us on March 31 for the
premiere of Season 3 of Game of Thrones to learn what's next for the Starks and the rest of Westeros."
Running from March 9 - 16 and located on the Trading Floor within the
Design Exchange (DX), Game of Thrones: The Exhibition was a free event focusing on key characters from five of the noble
houses (Stark, Lannister, Targaryen, Baratheon and Greyjoy), and
showcasing a treasure trove of more than 70 original artifacts from
seasons 1 and 2, plus select pieces from this year's new season. In
total, more than 26,000 people nabbed a ticket either online in advance
or by lining up for Rush Tickets on-site, representing a fully sold-out
event that exceeded last year's effort.
The exhibition was also an interactive experience, with visitors plunged
into the virtual Battle of Blackwater Bay, photographed on the Iron
Throne and also asked to pledge their allegiance to a House of
Westeros. More than 10,000 visitors took part in this poll, with 50% of respondents bending the knee to House Stark, followed by 28% to House Targaryen, 10% to House Lannister, 4% to House Baratheon, 3% to House Greyjoy, and 2% each to House Tyrell and to Stannis Baratheon.
The event was launched in style with an appearance by series star Rose
Leslie ("Ygritte"), who greeted fans and media and signed autographs at
the red-carpet opening on March 8.
About Game of Thrones: Season 3
Premieres Sunday, March 31 at 9 pm ET/MT on HBO Canada
Based on George R.R. Martin's best-selling books, Game of Thrones is an intricate and visually stunning, epic series that has captured
the imaginations of fans globally with its striking characters that
live in a world whose summers and winters can last for years.
HBO Canada is a multiplex channel offered by Astral's The Movie Network (Eastern
Canada) and Corus Entertainment's Movie Central (Western Canada). HBO
Canada brings Canadians the current slate of signature dramatic
programs for which HBO is known, together with new and
never-before-seen programming including comedy series, live specials,
sporting events, behind-the-scenes content and titles from HBO's
extensive library - all in an uncut and commercial-free environment.
HBO Canada is offered in high definition on HBO Canada HD and
programming is accessible on demand and online where available by
service provider. For more information, please visit www.hbocanada.com.
The Movie Network is a member of the Astral family. Astral Media Inc. (TSX : ACM.A/ACM.B) is one of Canada's
largest media companies. It operates several of the country's most
popular pay and specialty television, radio, out-of-home advertising
and interactive media properties. Astral plays a central role in
community life across the country by offering diverse, rich and vibrant
programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
SOURCE: HBO CANADA
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