TORONTO, Oct. 4, 2013 /CNW/ - Toronto Mayor Rob Ford and Austin Mayor
Lee Leffingwell signed the world's first music city alliance agreement
yesterday evening at Austin's City Hall.
"I believe there is amazing potential in the partnership between Toronto
and Austin," said Mayor Ford. "We are in Austin to translate that
potential into economic development and jobs."
"It is our pleasure to host Mayor Ford and the Toronto delegation here
in Austin this week," said Mayor Leffingwell. "This alliance will allow
us to work together in developing mutually beneficial partnerships
between our two music-centered cities with a clear purpose to build
trade, commerce and share both government and private industry
This economic and cultural agreement solidifies the dialogue that has
already begun between the two cities. The agreement states, in part:
"The City of Austin, widely recognized as the Live Music Capital of the
World, and the City of Toronto, one of the most economic and culturally
diverse cities in the world, will work collaboratively to develop and
expand all elements of the music industry, including but not limited to
artists, venues, festivals, studios, management and promotion."
"Based on common goals and shared areas of interest, the two cities
agree to continue to strengthen ties, and support and encourage
opportunities for mutually beneficial practical exchanges in the field
of music and culture. The Alliance will encourage business and cultural
partnerships, joint programming and exhibitions, act as a gateway for
new and emerging entrepreneurs, as well as established professionals,
and facilitate the sharing of best practices and expertise to stimulate
job creation, economic growth and tourism."
Earlier this year, the two cities' councils endorsed a music city
alliance, which was formalized today at the signing ceremony held at
Austin City Hall.
The spirit of this signing ceremony was further enhanced when Mayor
Leffingwell conferred honorary citizen of Austin recognition upon Mayor
Ford and the entire Toronto delegation, which consisted of Toronto City
councillors and Toronto music industry representatives.
The signing ceremony was a pivotal part of Mayor Ford's music business
mission to Austin. The purpose of the mission is to meet with City of
Austin officials and music industry representatives to solidify the
terms and scope of the Austin-Toronto Music City Alliance.
The mission will aid the City of Toronto in its goal of positioning
Toronto as a leading live music tourist destination, while providing
insight into how the City can continually promote and foster its
internationally respected music sector. This mission is a forum to
share best practices and knowledge that will help drive economic
development and job creation in Toronto.
Toronto is Canada's largest city and sixth largest government, and home
to a diverse population of about 2.8 million people. Toronto's
government is dedicated to delivering customer service excellence,
creating a transparent and accountable government, reducing the size
and cost of government and building a transportation city. For
information on non-emergency City services and programs, Toronto
residents, businesses and visitors can dial 311, 24 hours a day, 7 days
Image with caption: "Toronto Mayor Rob Ford and Austin Mayor Lee Leffingwell meet in Austin on October 3, 2013 (Photo Credit: Traci Goudie) (CNW Group/City of Toronto)". Image available at: http://photos.newswire.ca/images/download/20131004_C7195_PHOTO_EN_31715.jpg
SOURCE: City of Toronto
For further information:
Amin Massoudi, Special Assistant - Communications and Media Relations, Mayor's Office, 416-338-6637, email@example.com
Shane Gerard, Senior Communications Coordinator, Strategic Communications, 416-397-5711, firstname.lastname@example.org