Tommee Tippee Unveils Perfect Prep™, An Innovative Baby Bottle Preparation Machine

Exclusively at Babies "R" Us, perfect prep™ creates the perfect bottle for baby in less than 2 minutes

NORWOOD, Mass., May 28, 2013 /CNW/ - Tommee Tippee, the fastest growing baby bottle brand in America, today introduced the new Closer To Nature® perfect prep™ machine, a revolutionary product that will change the way bottles are prepared. The perfect prep™ machine provides the correct amount of filtered water at the ideal temperature (98 degrees Fahrenheit) in order for moms to prepare individual bottles, within 2 minutes. This must-have item for new parents creates a freshly prepared, ready to serve bottle that is just the way baby likes it every time.

(Photo: http://photos.prnewswire.com/prnh/20130528/NE20847-a)
(Logo: http://photos.prnewswire.com/prnh/20130528/NE20847LOGO-b)

"New parents have a lot to think about with their new baby, and making a bottle shouldn't be one of them," said Vincent D'Alleva, General Manager of Mayborn USA. "Our goal at Mayborn is to make parents' lives easier, which is why we developed the perfect prep machine. This intuitive product takes all the guess work out of making a perfect bottle every time. Bottle preparation has never been quicker, easier, or more accurate."

How to use perfect prep™
For modern, tech-savvy parents, the revolutionary perfect prep machine is the easiest way to make a bottle in three simple steps. Place a sterilized bottle on the unit, a hot shot of water is released into the bottle at a high temperature which eliminates any bacteria in the formula and bottle. Mom then adds the correct amount of formula, covers the bottle and swirls the formula and hot shot for a rapid dissolve process. Mom replaces the bottle under the appliance and the remainder of the water is delivered and calibrated to provide a bottle with a temperature of 98 degrees F, the perfect temperature for a baby to feed.

The perfect temperature also allows for baby to easily switch between breast and bottle, so perfect prep™ is perfect for working mothers, dads, and caretakers of any kind. When preparing a bottle just the way baby likes it, we believe perfect prep™ is the best option.

Tommee Tippee perfect prep™ machine is available at exclusively Babies "R" Us stores and online: http://www.toysrus.com/product/index.jsp?productId=20173186

ABOUT TOMMEE TIPPEE
Tommee Tippee, from the U.K.-based Mayborn Group Limited, is the number one brand of infant and toddler feeding products in Great Britain and one of the top brands of infant products and accessories in the global market. Loved by parents and children alike, Tommee Tippee has received numerous brand accolades in Great Britain, including top ranks in the prestigious Mother and Baby Awards, a head-to-head assessment of competitive products voted on by moms themselves. The Tommee Tippee® Closer to Nature® line of baby bottles has been chosen as Great Britain's best baby bottle, winning the Gold award in 2006/7, in 2008/9 and again in 2009/10. In 2009/10, Tommee Tippee was the first and only children's feeding brand to be selected as a U.K. Superbrand in a nationwide poll of consumers, putting it on a par with brands such as Microsoft® & Coca-Cola®.

SOURCE: Tommee Tippee

For further information:

Caitlin Melnick, 617-585-5775, cmelnick@360pr.com

http://www.tommeetippee.us

http://photos.prnewswire.com/prnh/20130528/NE20847-a

http://photos.prnewswire.com/prnh/20130528/NE20847LOGO-b

PRN Photo Desk, photodesk@prnewswire.com

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