Shakespeare at Play iOS App Launches Worldwide
TORONTO, Oct. 8, 2013 /CNW/ - Today, Shakespeare at Play's iOS app was officially launched in over 50 countries worldwide. Shakespeare at Play takes Shakespeare's classic texts and marries them with full-length
video productions and cutting-edge multitouch technology to bring the
Bard's works into the 21st century. Shakespeare at Play's iOS app is the perfect interactive educational tool for teaching and
learning the works of William Shakespeare.
"Shakespeare is not meant to be read, it is meant to be performed," said
Tim Chisholm, founder of Shakespeare at Play. With Shakespeare at Play's iOS app, the reader can watch full-length productions of
Shakespeare's plays while scrolling along with the accompanying text.
The app can be downloaded for free from the App Store for the iPhone
and iPad, and the individual plays can be purchased within the app for
$3.99 USD. Romeo & Juliet and Macbeth are currently available, and Hamlet will be released in October. Additional productions will follow in
Shakespeare at Play takes the intimidation out of learning a 400 year old text by also
including easy-to-understand annotations and audio introductions to
each scene by the University of Toronto's Noam Lior and a custom
glossary of terms for words and phrases that don't appear in in the iOS
dictionary. Simply tap on any word or phrase that appears in bold and
you'll be provided with a plain english definition.
"Products like Shakespeare at Play provide us with new tools for
negotiating the tension between being faithful to the original plays
and being accessible to a modern audience" said Lior, who will be using
the Shakespeare at Play app this fall to teach Hamlet. "It also helps us to demonstrate the visual and physical aspects of
the play that are so easily lost on the page."
Shakespeare at Play was founded by Tim Chisholm and is produced by Rick Chisholm
Productions Ltd. Rick Chisholm, President of Rick Chisholm Productions
Ltd., was the EVP, Broadcasting of Canada's Olympic Broadcast Media
Consortium, where he oversaw all aspects of on-air and online
production of the 2012 Summer Olympic Games in London and the 2010
Winter Games in Vancouver. "Taking my decades of experience in
production and broadcasting to a new, interactive medium has been an
invigorating transition," said Chisholm.
Shakespeare at Play is also available in individual editions in the iBookstore for the iPad
and Mac OS X. Built with Apple's iBooks Author software, these
interactive ebooks carry over all of the features available in the iOS
application, and each video is permanently embedded so that teachers
and students can access them with or without an internet connection.
Each play in the iOS app includes:
A streaming video of every scene in the play, with the option to
download for offline use.
Audio introductions to every scene by University of Toronto's Noam Lior
Annotations throughout with textual clarifications and points of
An interactive glossary to help understand more obscure words and
Free text-only versions of all of the plays available to purchase
Shakespeare at Play:
Shakespeare at Play is a unique learning tool that combines Shakespeare's classic text with
modern video and multi-touch technology. With the Shakespeare at Play app, users have the ability to read and watch Shakespeare's plays
simultaneously, allowing them to experience Shakespeare as it was
intended: in performance. For more information, please visit www.shakespeareatplay.ca
SOURCE: Harmony Marketing
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