Tim Hortons Ready to Roll with Canada's Favourite Contest

RRRoll Up the Rim Set To Award Over $60 Million in Prizes to Loyal Canadian Coffee Drinkers

OAKVILLE, ON, Feb. 20, 2012 /CNW/ - With one of the biggest prize pools ever, Tim Hortons' hugely popular RRRoll Up The Rim contest kicks off today offering guests a one in six chance of instantly winning from more than $60 million in cash and prizes.

"Our guests really look forward to this contest," explains Glenn Hollis, Vice President Brand Marketing & Advertising, Tim Hortons. "RRRoll Up The Rim To Win is our way of saying 'thanks' to Tim Hortons coffee lovers,  and our restaurant owners and team members genuinely love to see their customers win."

Often noted as a first sign of spring in Canada, Tim Hortons highly anticipated RRRoll Up The Rim To Win contest, now in its 26th year, is one of the world's biggest customer rewards programs. Created in 1986 as a "thank you" to guests, the contest has grown into an annual ritual having awarded millions of prizes since then.

With a purchase of a small, medium, large or extra large hot beverage, guests have the opportunity to instantly win. Prizes for the 2012 contest include 40 Grand Prizes of the 2012 Toyota Camry Hybrids, 100 Panasonic 3D TV packages, 1000 Coleman Camping packages, 5000 Panasonic digital cameras, 25,000 $100 Tim Cards and more than 47 million food prizes.

The RRRoll Up The Rim contest runs while cup supplies last. Prizes may be claimed until May 20, 2012. Contest rules, regulations, prizing information and winner counts can be found at participating Tim Hortons locations or at www.RollUpTheRimToWin.com

For even more chances to win, visit www.rolluptherimtowin.com for a RRRoll Up inspired game called RRRoll Up Roulette.  Between Feb 20th , and March 18th , 2012 guests can enter every day to earn points and win prizes.  New this year RRRoll Up Roulette has gone mobile with a new App. Visit www.rolluptherimtowin.com to access the download.

About Tim Hortons

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based specialty coffees including lattes, cappuccinos and espresso-flavoured shots, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of October 2nd, 2011, Tim Hortons had 3,871 system wide restaurants, including 3,225 in Canada, 645 in the United States and one in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

SOURCE Tim Hortons Inc.

For further information:

Michelle Robichaud
robichaud_michelle@timhortons.com
289.795.5126

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Tim Hortons Inc.

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