RRRoll Up the Rim Set To Award Over $60 Million in Prizes to Loyal
Canadian Coffee Drinkers
OAKVILLE, ON, Feb. 20, 2012 /CNW/ - With one of the biggest prize pools
ever, Tim Hortons' hugely popular RRRoll Up The Rim contest kicks off
today offering guests a one in six chance of instantly winning from
more than $60 million in cash and prizes.
"Our guests really look forward to this contest," explains Glenn Hollis,
Vice President Brand Marketing & Advertising, Tim Hortons. "RRRoll Up
The Rim To Win is our way of saying 'thanks' to Tim Hortons coffee
lovers, and our restaurant owners and team members genuinely love to
see their customers win."
Often noted as a first sign of spring in Canada, Tim Hortons highly
anticipated RRRoll Up The Rim To Win contest, now in its 26th year, is one of the world's biggest customer rewards programs. Created
in 1986 as a "thank you" to guests, the contest has grown into an
annual ritual having awarded millions of prizes since then.
With a purchase of a small, medium, large or extra large hot beverage,
guests have the opportunity to instantly win. Prizes for the 2012
contest include 40 Grand Prizes of the 2012 Toyota Camry Hybrids, 100
Panasonic 3D TV packages, 1000 Coleman Camping packages, 5000 Panasonic
digital cameras, 25,000 $100 Tim Cards and more than 47 million food
The RRRoll Up The Rim contest runs while cup supplies last. Prizes may
be claimed until May 20, 2012. Contest rules, regulations, prizing
information and winner counts can be found at participating Tim Hortons
locations or at www.RollUpTheRimToWin.com
For even more chances to win, visit www.rolluptherimtowin.com for a RRRoll Up inspired game called RRRoll Up Roulette. Between Feb
20th , and March 18th , 2012 guests can enter every day to earn points and win prizes. New
this year RRRoll Up Roulette has gone mobile with a new App. Visit www.rolluptherimtowin.com to access the download.
About Tim Hortons
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization, and the largest in
Canada. Operating in the quick service segment of the restaurant
industry, Tim Hortons appeals to a broad range of consumer tastes, with
a menu that includes premium coffee, espresso-based specialty coffees
including lattes, cappuccinos and espresso-flavoured shots, specialty
teas, home-style soups, fresh sandwiches, wraps, hot breakfast
sandwiches and fresh baked goods, including our trademark donuts. As of
October 2nd, 2011, Tim Hortons had 3,871 system wide restaurants,
including 3,225 in Canada, 645 in the United States and one in the Gulf
Cooperation Council. More information about the Company is available at
SOURCE Tim Hortons Inc.
For further information: