Restaurant chain's annual Holiday Helpers program rewards retail
employees for hard work during busy holiday weekend
DUBLIN, OH, Nov. 25, 2013 /CNW/ - Tim Hortons Cafe & Bake Shop's
"Holiday Helpers" are surprising a new group this Thanksgiving
weekend—retail employees—with a special edition travel mug that
entitles them to free coffee from November 28 through December 1.
The bakery cafe chain's Holiday Helpers, Tim Hortons Cafe & Bake Shop
restaurant owners, will be surprising retail workers all week long with
special Black Friday rallies. The Holiday Helpers are popping up at big
box retailers like BestBuy, Kmart and Target to give those who are
working on Black Friday a special "I Survived Black Friday" travel mug,
acknowledging their efforts.
"We believe in the spirit of giving during the holiday season," said
Mike Meilleur, executive vice president, Tim Hortons U.S. "This year we
wanted to give something to the people who work the hardest—the retail
workers. We hope to keep them warm and caffeinated as they put in long
hours this Thanksgiving weekend."
Those retail employees who receive an "I Survived Black Friday" travel
mug can get free coffee refills at participating Tim Hortons Cafe &
Bake Shop restaurants in participating markets.
This is the third year for Tim Hortons Cafe & Bake Shop's Holiday
Helpers program. In previous years, the chain's Holiday Helpers visited
Black Friday shoppers handing out more than $25,000 in gift cards to
About Tim Hortons Cafe & Bake Shop Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons appeals to a
broad range of consumer tastes, with a menu that includes premium
coffee, espresso-based beverages, specialty teas, home-style soups,
fresh sandwiches, grilled panini, wraps, hot breakfast sandwiches and
fresh baked goods, including our trademark donuts. As of November 7,
2013, Tim Hortons had 817 restaurants in the United States and 4,350
restaurants systemwide. To learn more about Tim Hortons Cafe & Bake
Shop, visit www.timhortons.com or follow on Facebook www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).
SOURCE: Tim Hortons
For further information:
Manager, Public Relations, U.S.
Tim Hortons Cafe & Bake Shop