New Gluten-Free Coconut Macaroon offers celiac and gluten-intolerant
guests a tasty treat to enjoy with their favorite beverage
DUBLIN, OH, July 10, 2013 /CNW/ - For the estimated three million
Americans affected with celiac disease1, grabbing a quick prepared snack when they're on-the-go is never
simple, as hidden sources of gluten in product ingredients is always
top-of-mind. To help make the choice easier, Tim Hortons Cafe & Bake
Shop will be offering a new Gluten-Free Coconut Macaroon that is
certified by the Gluten-Free Certification Organization starting on
"At Tim Hortons Cafe & Bake Shop we are committed to offering innovative
menu items that give all our guests more choice, and our new
Gluten-Free Coconut Macaroon is a great example of that," said Mike
Meilleur, executive vice president, Tim Hortons U.S. "With the growing
number of consumers with celiac disease and gluten intolerance, we're
making it a little easier for friends and families to enjoy eating
together. And the new macaroon tastes fantastic, which makes it a great
snacking option for everyone, not just those with gluten intolerance."
The Tim Hortons Gluten-Free Coconut Macaroon is certified through the
Gluten-Free Certification Organization (GFCO), a subsidiary of the
Gluten Intolerance Group, whose mission is to provide consumers
assurance of the safety of gluten-free products. This is done through
quality assessment and control measures of production facilities.
"GFCO is committed to providing consumers with products they can easily
identify as gluten-free and ensures the continuous monitoring of brands
that choose to adhere to the strict standards of the certification
program," says Channon Quinn, director of industry programs, Gluten
Intolerance Group. "With the launch of the new Gluten-Free Coconut
Macaroon, Tim Hortons has shown its leadership in the industry by
offering a high quality, innovative menu item to a growing segment of
The new Gluten-Free Coconut Macaroon is a meringue-style cookie made
with real coconut and drizzled in milk chocolate, and is sold in a
pre-wrapped two-piece package to avoid cross contamination. It will be
available at Tim Hortons Cafe & Bake Shop restaurants across the U.S.
beginning July 15 for $1.29.
1The Gluten-Free Certification Organization
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons appeals to a
broad range of consumer tastes, with a menu that includes premium
coffee, espresso-based beverages, specialty teas, home-style soups,
fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and
fresh baked goods, including our trademark donuts. As of March 31,
2013, Tim Hortons had 808 restaurants in the United States and 4,288
restaurants systemwide. To learn more about Tim Hortons Cafe & Bake
Shop, visit www.timhortons.com or follow on Facebook www.facebook.com/TimHortonsUS), Twitter (@TimHortonsUS) and Instagram (@TimHortonsCafeandBakeShop).
About the Gluten-Free Certification Organization
The Gluten-Certification Organization (GFCO) is a program of the Gluten
Intolerance Group. The GFCO logo stands for the independent
verification of quality, integrity and purity of products. Products
carrying the GFCO logo represent unmatched reliability for meeting
strict gluten-free standards. GFCO is the leading gluten-free
certification program in the world. To learn more visit www.GFCO.org.
About The Gluten Intolerance Group
Founded in 1974, the Gluten Intolerance Group of North America (GIG) is
a 39 year old non-profit organization committed to the support of
persons with gluten intolerances, celiac disease, dermatitis herpetiformis, and other gluten sensitivities through
consumer and industry services and programs that positively promote
healthy lives. Headquartered in Auburn, WA, GIG provides support to
more than 80 local branches across the United States and has an
international presence in more than 20 countries. For more information
visit www.gluten.net or follow on Facebook www.facebook.com/GlutenIntoleranceGroup).
SOURCE: Tim Hortons
For further information:
Manager, Public Relations, U.S.
Tim Hortons Cafe & Bake Shop