TORONTO, Feb. 1, 2012 /CNW/ - Strong. Naughty. Trouble. Marriage
Material. Stylish. Father Figure. Humorous. Adventurous.
Successful. Low Maintenance. Which of these "Elements of Attraction"
appeal to you? And how would you describe yourself?
This Valentine's Day, Dentyne is exposing what attracts Canadians. "Dentyne knows fresh breath can make or break chemistry, but we wanted to find
out what other 'Elements of Attraction' spark a romantic reaction,"
adds Pam Clarkson, Senior Brand Manager, Dentyne Canada. "We gave the periodic table a sassy make-over and made some
A national survey conducted on behalf of Dentyne reveals that Canadians put funny first, with the largest number of us -
33 per cent - listing "Humorous" as the most essential trait or
"Element of Attraction" in someone else. What's interesting is only 12
per cent of Canadians name "Marriage Material" as our top "Element of
Attraction", and despite the stereotypes, this response is split almost
equally between men (14 per cent) and women (11 per cent). The survey
also reveals that Canada is not a naughty nation with only 2 per cent
of us listing "Naughty" or "Trouble" as our most essential "Element of
Is There a Low Maintenance Disconnect?
When asked which trait or "Element of Attraction" Canadians would use to
best describe themselves, one-quarter (25 per cent) of us answered "Low
Maintenance" - the most popular response. Interestingly, only 10 per
cent of us named "Low Maintenance" as the most essential trait or
"Element of Attraction" in someone else.
Val Stachurski and Zach Bussey - friends, bloggers and co-hosts of a
popular podcast - are heating up the debate around the "Elements of
Attraction". "Low maintenance is nowhere on my radar," says Val.
"Give me strong and successful; then, I'm in my element!" Zach
disagrees, "In college, all I dated were women who had more make-up
than personality. Each one was hilarious in how bad they were for me!
Now, I realize my ideal woman is a combination of three "Elements of
Attraction": low maintenance, humorous, and just a little naughty.
That's the dream woman for our generation."
Action: It's for the Young and the French
Acting on our feelings is apparently for the young and the French.
According to the survey, 43 per cent of those aged 18 to 34 said they
take action when they feel an attraction to someone and that number
rises to 46 per cent for those who speak French. This is compared to
only 31 per cent of all Canadians. Vive la différence!
Get Fresh this Valentine's Day
So how do you get the confidence to take action and seal the deal this
Valentine's Day? "What attracts people is very personal," adds Ms.
Clarkson. "But we know chemistry is all about bringing that spark to
life and fresh breath is a must for a great kiss." Here's a warning to
all... the survey showed bad breath is more likely to kill the
chemistry for women (17 per cent) than for men (12 per cent), and more
so in British Columbia (20 per cent) than in Quebec (12 per cent).
"Fresh breath is a must! All the elements can be working, but if your
date has bad breath it's a total turn off," adds Val. "Online dating
is increasingly popular, but the moment comes when you need to meet in
person," Zach adds. "Your date may already be very attracted to you,
but if you come to the first date with dragon breath, it's game over."
Join the Dentyne Chemistry Debate
Whatever element attracts you, Dentyne is encouraging you to "Make Chemistry" this Valentine's Day, and is
inviting everyone to get in on the Dentyne chemistry debate. Just visit the Dentyne Canada Facebook site for discussions around the "Elements of
Attraction" right up to February 14, 2012.
About Kraft Foods
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an
unrivaled portfolio of brands people love. Proudly marketing delicious
biscuits, confectionery, beverages, cheese, grocery products and
convenient meals in approximately 170 countries, Kraft Foods had 2010
revenue of $49.2 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011,
Kraft Foods announced plans to divide and create two independent public
companies: a high-growth global snacks business with estimated revenue
of $32 billion and a high-margin North American grocery business with
estimated revenue of $16 billion, based on 2010 financial results,
adjusted for divestitures. The transaction will take at least 12 months
to complete, during which time plans regarding the structure,
management, governance and other matters will be announced. A leader in
innovation, marketing, health & wellness and sustainability, Kraft
Foods is a member of the Dow Jones Industrial Average, Standard &
Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability
Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.
About the Survey:
From January 18th to January 19th 2012, an online survey was conducted
among a sample of 1003 Canadians who are Angus Reid Forum panel
members. In addition from January 24th to January 25th a second online survey was conducted among a sample of 1005 Canadians
who are Angus Reid Forum panel members. The margin of error for both
studies — which measures sampling variability — is +/- 3.09%, 19 times
out of 20. The sample was balanced by age, gender and region according
to the most recent census data. Discrepancies in or between totals are
due to rounding.
SOURCE Kraft Canada Inc.
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