Third Annual Breast Reconstruction Awareness Day closes the loop by informing post-mastectomy women about
reconstruction in 12 cities across Canada
TORONTO, Oct. 15, 2013 /CNW/ - Breast cancer is the most common cancer
amongst Canadian women with one in nine expected to develop the disease
during their lifetime. Many women diagnosed with breast cancer undergo
a mastectomy; a surgery that can result in psychosocial issues around
body image, self esteem and sexuality. Lack of awareness and access to
information remains a significant issue with only 1 in 10 opting for
breast reconstruction surgery, a fully insured medical procedure in
Breast Reconstruction Awareness (BRA) Day is an initiative designed to
address this issue by promoting education and awareness. On October
16th, community-based events across the country as well as a live video
stream (www.bra-day.com) will connect medical professionals and post-reconstructive patients
with women considering post-mastectomy breast reconstruction.
BRA Day events also offer women the opportunity to go beyond the 'before
and after' photos thanks to innovative Show & Tell Lounges; separate
areas where women show the results of their reconstruction and share
their experiences in a comfortable setting.
SOURCE: The PR Department
For further information:
For the full press release or to arrange an interview, please contact The PR Department:
416.535.3939. Email: Theresa@prdepartment.ca.