theScore's "Feed" Takes Mobile First Sports to the Next Level

- iOS update delivers major enhancements to personalized "My Score" feature

TORONTO, Dec. 16, 2013 /CNW/ - theScore, Inc. (TSX Venture: SCR) ("theScore") today gave sports fans a new integrated, hyper-personalized way to get mobile-first scores, stats and news for all their favorite teams and fantasy players through its latest iOS app update.

(Photo: http://photos.prnewswire.com/prnh/20131216/TO516)

theScore's customizable "My Score" section now includes "Feed" - a feature allowing users to create their own continuously updated stream of sports content, combining all the information on the leagues, teams and players the user is following in one place.

theScore's deep player data coverage also makes Feed the perfect fantasy sports tracking tool, giving fans live updates on how their favorite players are performing in real-time.

"Like every feature we develop, Feed is designed to offer sports fans a completely mobile-first experience," said Jonathan Savage, theScore's SVP Product. "Feed builds on My Score's personalization features, putting you completely in control of your experience, placing your teams, players and leagues front and center, with content perfectly delivered for mobile consumption."

News updates will continue to be delivered using theScore's unique mobile-first approach, where up-to-the-minute content is presented in "snackable bites" that break down the biggest stories into the most important elements - stacking each update on top of the last.

The iOS update also includes improvements to the Top News section, making it easier to filter news by league. Similar features will arrive on theScore for Android in the New Year.

theScore is available on iOS, Android, BlackBerry and Windows Phone devices and its mobile platforms are used by about five million users a month.

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About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information and alerts while creating and curating content that is mobile optimized, comprehensive, customizable and seamlessly shareable.

Forward-looking (safe harbour) statement
Statements made in this news release that relate to future plans, events or performances are forward-looking statements.  Any statement containing words such as "may", "would", "could", "will",  "believes", "plans", "anticipates", "estimates", "expects" or "intends" and other similar statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Such statements reflect theScore's current views with respect to future events and are subject to certain risks, uncertainties and assumptions. Many factors could cause the Company's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward looking statements, including among other things, those which are discussed under the heading "Risk Factors" in the Company's Listing Application as filed with the TSX Venture Exchange and available on SEDAR at www.sedar.com and elsewhere in documents that theScore files from time to time with securities regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results could differ materially from the expectations expressed in these forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements except as required by applicable law or regulatory requirements.

SOURCE: theScore, Inc.

For further information:

James Bigg
Manager, Communications
theScore, Inc.
Tel: 416.479.8812 ext. 2366
Email: james.bigg@thescore.com


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