An unique advertising campaign for the MSSS to fight the flu will be
taking up residence in Quebec homes for months to come
MONTREAL, Oct. 31, 2013 /CNW Telbec/ - For a second consecutive year,
kbs+ montreal has created a campaign for the Minister of Health and
Social Services (MSSS) to encourage Quebecers to get the flu vaccine.
To accomplish this, kbs+ has brought its little green monster out of
retirement and into Quebec homes on tissue boxes and television
Personifying the flu virus with humour, the little monster stars in a TV cartoon where he secretly sneaks around everywhere; proving that the flu can
strike at any time. The captivating 30 second spot is accompanied by an
equally engaging soundtrack for maximum effect and recall. A 10 second
banner ad with the same messaging will also appear during TV shows.
"We put our culture of invention to work for the client, as that's the
only way to stand out from the crowd today. We created a relevant
communication tool for this public awareness campaign, that being a box
of tissues. Developed in collaboration with Cascades, these special
tissue boxes were designed to get noticed at the point-of-sale as well
as inside Quebec homes, for the duration of the campaign and beyond",
explains Annie Aubert, president of kbs+ montreal. The tissue boxes
will be sold in packages of 3 and 6 at various IGA, Jean Coutu,
Wal-Mart and Proxim stores throughout the province.
"Using the tissue box was a natural. It allowed us to print information
promoting the importance of getting the flu vaccine, as well as show
how rampant and indiscriminate the virus is via the little green
monster", says Benoît Mendreshora, creative director of kbs+ montreal.
All advertising will invite the public to learn more about both
vaccination and the flu by visiting the website: sante.gouv.qc.ca.
About kbs+ canada
A member of the MDC Partners, kbs+ canada is a full-service creative and
innovative advertising agency with offices in Montreal, Toronto, New
York and London. kbs+ canada's diverse client roster includes Dairy
Farmers of Canada, Target Canada, the Ministère de la Santé et des
Services sociaux (MSSS), Business Development Bank of Canada, Church &
Dwight, The Keg Steakhouse & Bar, Purdue Pharma, Merck Frosst, World
Vision and Subway.
About MDC Partners
MDC Partners is a leading provider of marketing communications services
to clients in North America, Europe and Latin America. Through its
partnership of entrepreneurial firms, it provides advertising,
specialized communications and consulting services to leading brands.
MDC Partners' philosophy emphasizes the utilization of strategy and
creativity to drive growth for its clients. "MDC Partners is the Place
Where Great Talent Lives". MDC Partners Class A shares are publicly
traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock
Exchange under the symbol "MDZ.A".
Image with caption: "Tissue boxes bearing printed information promoting the flu vaccine; the brainchild of ad agency kbs+ montreal (CNW Group/kbs+)". Image available at: http://photos.newswire.ca/images/download/20131031_C9018_PHOTO_EN_32793.jpg
For further information:
555, boul. René-Lévesque West., 17th floor
Montréal, Québec H2Z 1B1
For further information, campaign visuals or to schedule an interview with Annie Aubert, please contact:
Massy Forget Langlois Public Relations
Tel.: 514 842-2455, ext. 28
Cell: 514 914-4678