The Tea Emporium turns over a new leaf with a refreshed look, new products and exclusive tasting event

Premier Canadian-tea shop also announces strategic partnership with acclaimed entrepreneur Som Seif

TORONTO, Sept. 10, 2012 /CNW/ - The Tea Emporium, a leading Canadian seller of high quality teas and tea accessories, is delighted to unveil a fresh new look and line of exclusive products that will be featured on the company's website and in stores. To celebrate the rebranding and revitalization, The Tea Emporium will welcome tea lovers and tea novices alike to an exclusive event where they will have the opportunity to experience what has made The Tea Emporium a staple in the Canadian tea industry as well as dapple in the latest products and services being offered. The event will be held at The Tea Emporium store front at 351 Eglinton Avenue West on Thursday, September 27, 2012.

"I am excited to launch the new face of The Tea Emporium online and in our Canadian stores.  Our new look further aligns us with our company focus of community and harmony," said Shabnam Weber, Owner, The Tea Emporium.  "One element of this is that our products and services are now being used for charitable events, such as our Tea Party for Survivors that will take place in conjunction with the CIBC Run for the Cure in Markham this September."

Weber is one of the foremost experts on tea and the tea industry in Canada. The Toronto-born entrepreneur and current owner of The Tea Emporium sits on the Board of Directors of the Tea Association of Canada and has been a guest speaker at the World Tea Expo. She is scheduled to speak at upcoming events such as the North American Tea Conference and the Canadian Coffee & Tea Show, and will be a judge at the International Tea Contest.

In addition to the rejuvenation of The Tea Emporium brand, the company is delighted to announce a new partnership with Som Seif, who joins as a partner and investor. Seif is the former President and CEO of Claymore Investments Inc., which he founded in 2005 and built into one of the fastest growing asset management companies in Canada.

"The Tea Emporium is one the highest quality providers of tea in Canada, and I am delighted to be a part of Company at such a pivotal time in its evolution," said Seif. "I'm impressed by Shabnam and her team, and their vision for the company's future. I look forward to utilizing my experience to help ensure that their vision is realized."

"A partnership with Som comes at an ideal time as we shift gears and introduce new products and services to our customers," added Weber.

In the coming year, The Tea Emporium will build on the rebranding with a number of innovative and unique initiatives that build on the company's passion for tea and community, and aim to bring the enjoyment of tea to a wider array of Canadians.

About The Tea Emporium

Founded in the year 2000 and located in Toronto, Ontario, The Tea Emporium is Canada's premiere source of high quality tea, providing retail and whole sale markets with eight lines of specialty teas and a total of 128 different selections from around the world. The tea can be purchased at four retail locations, as well as over 30 upscale restaurants and hotels throughout the city. Not only does The Tea Emporium offer its customers the best teas from around the world, but it also provides in-depth knowledge of the industry through seminars on history and proper brewing techniques at Canada's first School of Tea.

For more information on products and education opportunities, please visit www.theteaemporium.com

SOURCE: The Tea Emporium

For further information:

Contact for Media:

Ashleigh Goodbody
Kaiser Lachance Communications
647.725.2520 ext. 203
ashleigh@kaiserlachance.com

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The Tea Emporium

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