NEW YORK, March 4, 2013 /CNW/ - Today marks the launch of the Scientific American Open Innovation Pavilion, jointly hosted on http://www.innocentive.com/pavilion/scientific-american and http://www.scientificamerican.com/openinnovation. The online hub to foster scientific collaboration and open innovation
is the result of a partnership between InnoCentive, Inc., the global
leader in open innovation, crowdsourcing, and prize competitions, and Scientific American, the leading authoritative publication for science in the general
The Scientific American Open Innovation Pavilion launches with four Challenges selected to
appeal to problem solvers unique to both the InnoCentive and Scientific American audiences:
Commercial organizations, government agencies, and non-profits (known as
'Seekers') are able to post 'Challenges' on the Scientific American Open Innovation Pavilion. These 'Challenges' are well-articulated
descriptions of scientific and technical problems that require
innovative solutions. The Scientific American Open Innovation Pavilion provides these 'Seekers' with unprecedented
access to a global pool of problem solvers, including InnoCentive's
existing 285,000-person-strong solver network and Scientific American's audience of five million monthly visitors to ScientificAmerican.com.
"We are truly thrilled to see the fruits of our joint collaboration to
bring the Scientific American Open Innovation Pavilion to life," said Jen-Ling Liu, InnoCentive's
Vice President of Strategic Alliances. "We are equally delighted by our
expanded relationship with Nature Publishing Group, and by the exciting
opportunities for solving important challenges facing our world that
the new Pavilion will provide to both Seekers and Solvers alike."
"NPG is pleased to expand its relationship with InnoCentive," said
Steven Inchcoombe, Managing Director, Nature Publishing Group.
"InnoCentive is well placed to help organizations partner with the
scientific community to solve problems. The Scientific American Open Innovation Pavilion will allow these organizations to reach
millions of new problem solvers who are science and technology
"We are excited to offer our readers opportunities to challenge
themselves by presenting them real problems to solve," said Mariette
DiChristina, Editor in Chief of Scientific American.
The Scientific American Open Innovation pavilion marks the growth of InnoCentive's
collaboration with Nature Publishing Group (NPG), Scientific American's parent organization. In June 2009, InnoCentive and NPG launched the
nature.com Open Innovation Pavilion, which is hosted on InnoCentive.com and nature.com, http://www.nature.com/openinnovation.
The Scientific American Open Innovation Pavilion is one of several Scientific American initiatives that center around solving real life science challenges.
Since May 2011, the magazine has actively promoted citizen science
projects at http://www.scientificamerican.com/citizen-science. In 2012, Scientific American launched the Science in Action Award, powered by the Google Science
Fair, which recognizes a project by young scientists that addresses a
social, environmental or health issue to make a practical difference in
the lives of a community.
About Scientific American
Scientific American is at the heart of Nature Publishing Group's consumer media division,
meeting the needs of the general public. Founded in 1845, Scientific American is the oldest continuously published magazine in the U.S. and the
leading authoritative publication for science in the general media.
Together with scientificamerican.com and 14 local language editions
around the world it reaches more than 5 million consumers and
scientists. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific American won a 2011 National Magazine Award for General Excellence. For more
information, please visit http://www.scientificamerican.com.
InnoCentive is the global leader in crowdsourcing innovation problems to
the world's smartest people who compete to provide ideas and solutions
to important business, social, policy, scientific, and technical
challenges. Our global network of millions of problem solvers, proven
challenge methodology, and cloud-based technology combine to help our
clients transform their economics of innovation through rapid solution
delivery and the development of sustainable open innovation programs.
For more than a decade, leading organizations such as AARP Foundation,
Air Force Research Labs, Booz Allen Hamilton, Cleveland Clinic, Eli
Lilly & Company, EMC Corporation, NASA, Nature Publishing Group,
Procter & Gamble, Scientific American, Syngenta, The Economist, Thomson Reuters, and the U.S. EPA have partnered with InnoCentive to
rapidly generate innovative new ideas and solve problems faster, more
cost effectively, and with less risk than ever before. For more
information, visit http://www.innocentive.com, email firstname.lastname@example.org, or call 1-855-CROWDNOW (U.S.) or +44(0)-207-935-0827 (International).
SOURCE: Nature Publishing Group and InnoCentive
For further information:
Rachel Scheer (Corporate Public Relations)
Nature Publishing Group