The Park Hotels, pioneers of luxury boutique hotels in India, introduces a refreshed
brand experience with a new visual identity and promise.
(Logo: http://photos.prnewswire.com/prnh/20130319/601820 )
TORONTO, March 19, 2013 /CNW/ - The new logo is in homage to The Park being the place to be and to be seen and
focuses on THE. It is also a tip of the hat to The Park's position as
the original "The Park Hotel" in India. Furthermore, the identity's
simple but singular black and white rendition helps brings the colors
and richness of The Park's environment to the fore, and helps
differentiate it from its competitors.
At the announcement, Priya Paul, Chairperson, Apeejay Surrendra Park
Hotels Ltd., says, "The Park Hotels is where unusual experiences are
possible. We are known for creativity and innovation that is ingrained
in our collective DNA. As we continue to grow, we realised the need to
communicate boldly the strength of our brand. The fresh design language
strongly reflects contemporary India and our ethos. It is strikingly
bold and captures our personality perfectly."
The fresh visual identity system is made up of unique contemporary
patterns, created from motifs that symbolize quintessential India. The
new identity has been brought to life through a range of applications,
including digital, collaterals, signages and a creation of a highly
impactful brand video.
The brand revitalization exercise has taken more than two years and has
spends of about INR 12 crore. This process not only entails the
creation of the new look and feel across all the hotels, but also
integrates the execution of unique experiences that are rooted in the
brand promise of "Anything But Ordinary".
The branding roll out starts April 1, 2013 and newly created experiences
that are Anything But Ordinary will be introduced throughout the year.
"Generations of global travelers share a strong connection with our
brand identity," said Mr. Vijay Dewan, Managing Director, Apeejay
Surrendra Park Hotels Ltd. "Our name and core mark are both
recognizable and incredibly powerful. The Park redefines new luxury.
The redefinition comes through design, entertainment and creation of
unique service experiences. This evolution reflects the modern style
that defines our brand today."
Anything But Ordinary experiences continue into each of the service
touch points in the hotel including 'The Arrival' experience that
seamlessly continues into 'The Stay' experience to all touch points in
the hotel including 'The Spa'. All these standards are designed such
that from the moment guests arrive, to the moment they leave, no matter
where life takes them; they take a part of The Park with them.
The Park Hotels Unveiled its All New Look
About The Park Hotels
The Park Hotels, pioneers of luxury boutique hotels in India are present in the major
cities & leisure destinations. Situated in prime locations, we house
some of India's most inventive restaurants, liveliest bars &
nightclubs, award winning spa and health club. Our state-of-the-art
business aids, edgy art & stylish spaces, all make us a natural choice
for the corporate & leisure traveler.
The Park is present in Bangalore*, Chennai*, Hyderabad*, Kochi,
Kolkata*, Navi Mumbai, New Delhi* and Visakhapatnam. The Park
Collection is The Park on Holiday Beach* (Goa), The Park Pod (Chennai),
and The Park Vembanad Lake and Apsara (Kerala).
*A member of Design HotelsTM
For more information, please visit http://www.theparkhotels.com
SOURCE: The Park Hotel
For further information:
For further details please contact
Ms Ruchika Mehta
Director Public Relations & Corporate Communications