TORONTO, March 5, 2013 /CNW/ - The freelance talent pool has grown
stronger, a new survey suggests. Nearly seven in 10 (69 per cent) of advertising and marketing executives interviewed by The Creative Group said the calibre of independent creative professionals has increased in
the last five years; among those, 22 per cent said it has increased significantly. Respondents cited "access to
specialised skills or knowledge" as the greatest benefit of using
These findings and additional information, including tips for working
with freelancers and questions to consider before pursuing a consulting
career, are accessible in a new infographic from The Creative Group, a
specialised staffing service for interactive, design and marketing
professionals. It can be found at http://www.creativegroup.com/freelancing-infographic.
"Organisations are more often bringing in project professionals to help
with heavy workloads or provide specialised skills that don't exist
internally," said Alicia Brum, branch manager of The Creative Group.
"When freelancers are brought in to fill skills gaps, they can impart
their knowledge on full-time employees, which is an added bonus for
The research also shows contract work is an attractive option for many
people in the creative industry: Nearly four in 10 (39 per cent) advertising and marketing executives said it's likely they would work
as independent professionals at some point in their career.
"Freelancing is becoming a more attractive career option for creative
professionals, particularly those with in-demand skills, like web and
user experience designers," Brum said. "These professionals are highly
sought by companies of all sizes, and so they generally have more
options in choosing what projects they take on and how much they're
About the Survey
The research is from a national study developed by The Creative Group
and conducted by an independent research firm. It is based on more than 250 telephone interviews -- approximately 200
with marketing executives randomly selected from companies with 100 or
more employees and 50 with advertising executives randomly selected
from agencies with 20 or more employees.
About The Creative Group
The Creative Group (TCG) specialises in placing a range of highly
skilled interactive, design, marketing, advertising and public
relations professionals with a variety of firms on a project and
full-time basis. More information, including online job-hunting
services, candidate portfolios and TCG's award-winning career magazine, can be found at www.creativegroup.com.
SOURCE: The Creative Group
For further information: