The first Roots Pop-Up Shop on Twitter for Douglas Coupland collaboration

TORONTO, May 27, 2014 /CNW/ - Roots has re-teamed with prominent writer & visual artist Douglas Coupland to collaborate on a capsule collection debuting today exclusively in the first Roots Pop-Up Shop on Twitter at twitter.com/RootsCanada. The collection will be released May 30th in stores across Canada, at the Vancouver Art Gallery gift shop, and online at roots.com.

The ROOTS X DOUGLAS COUPLAND collection is comprised of mens & women tops, a scarf, and a leather wallet. Coupland is best known as the internationally best-selling author of "Generation X", "JPod", and his most recent novel "Worst. Person. Ever.".

"This new collection with Roots feels natural and wonderful, like working with family" says Coupland.  "The pieces reflect decades of artistic experiments, and belong in that charged territory between art and design."

The collection is inspired by Coupland's visual work and will coincide with his major exhibition at the Vancouver Art Gallery, from May 31st to September 1st, titled Douglas Coupland: everywhere is anywhere is anything is everything.

The title refers to Coupland's relationship with place, cultural identity and the contemporary era's ready access to information and technology.

"We're excited to take this opportunity to launch our first Pop-Up Shop on Twitter with this collection." says Don Green, Co-founder of  Roots. "Douglas Coupland's experimentation with messaging is a shared interest with Roots.  The designs are new and so is how we'd like to first offer them to our customers and followers on Twitter."

The collection brings together Douglas Coupland's recognizable perspective with the Roots reputation for quality goods and craftsmanship.

It's a partnership between Roots and Douglas Coupland, with producer Chris Nanos from Radke Films, and art sales handled by dealer Daniel Faria from Clark & Faria.

About Douglas Coupland
Douglas Coupland was born in 1961 and grew up in West Vancouver, where he continues to live and work.  Known to many as an author, his ground-breaking novel "Generation X: Tales for an Accelerated Culture" was the first of his many best-selling books.  He is the author of thirteen novels, seven non-fiction books, two collections of short stories and he has also written for film and television.  Coupland has exhibited his artwork since the 1980s nationally and internationally.  For further information visit www.coupland.com.

About Roots
Founded in 1973, Roots is Canada's leading lifestyle brand known for its quality leather goods, athletic apparel, accessories, and natural fiber clothing. In addition to its state-of-the-art factory and design centre in Toronto, Roots has 125 stores in Canada and the United States along with 100 retail locations in Asia. The core values that have always governed Roots are based on a commitment to active, healthy living, respect for the environment, community support and a passion for Canada. For further information visit www.roots.com.

Image with caption: "Roots Canada and Douglas Coupland collaborate on a collection debuting today on Twitter. On May 30th the collection will be made available in store and online (CNW Group/Roots Canada Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140527_C3774_PHOTO_EN_2293.jpg

SOURCE: Roots Canada Ltd.

For further information: photography or product samples please contact Laura Simpson at Empire PR 416 569 8457 laura@empirepr.ca

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http://www.roots.com

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