The DATA Group names Alan Roberts new VP, On-Demand Services Operations

Industry pioneer to help propel DATA's new strategic growth plan

BRAMPTON, ON, Feb. 27, 2012 /CNW/ - DATA Group Inc. (TSX: DGI) ("The DATA Group", "DATA") is proud to announce the appointment of highly respected industry leader Alan Roberts as Vice-President, On-Demand Services Operations.

Alan comes to The DATA Group with an extensive background in digital print, publishing and marketing communications. He is a digital process pioneer who has helped lead the migration from traditional offset print to digital technologies, including variable data imaging, data analytics and integrated web-to-print-technologies. His career includes various high-level positions at The Printing House, Patient News Publishing and Xerox Canada, as well as previous experience at DATA.

As an early technology adopter, Roberts has many firsts among his accomplishments.  These include implementing the first IGEN in Canada; developing the first print-on-demand go-to-market strategy; developing the first large-scale customer satisfaction program; and providing leadership for the first web-to-print system in North America.

He attributes his success to the fact that, "I am an absolute zealot about Raving Fan Service and have spent much time with the Ken Blanchard Company in California, learning how to operationalize it."

He joins The DATA Group at a time when the company has embarked on a transformational strategic growth plan that emphasizes the development of new marketing and document management-related, technology-driven solutions. In 2011, a dedicated Digital and Direct Marketing Solutions team was formed and two new solutions — cross-channel marketing and digital photobooks — were launched. In addition, the company acquired The Fulfillment Solutions Advantage Inc. ("FSA"), a Markham, Ontario-based direct marketer and its subsidiary, FSA Datalytics Canada Inc. ("Datalytics"), a provider of web-based direct marketing solutions and related data analysis.  DATA will continue to focus on developing new innovative products for 2012.

"Alan's wealth of experience and unshakable enthusiasm for exceptional customer service makes him a perfect fit and an invaluable asset to our operation," said Michael Suksi, President and CEO of The DATA Group.  "As our VP On-Demand Services Operations, he will assist us in streamlining our operations to better serve our digitally-savvy customers who demand new revenue-generating solutions and further reduced cost benefits. Alan will be focusing his efforts on our Eastern operations. We are very pleased to welcome Alan on board and look forward to sharing future firsts together."

About DATA Group Inc.
The DATA Group is a leading provider of document management and marketing solutions.  We provide integrated web and print-based communications, information management and associated professional services. We differentiate ourselves and provide value to our customers by focusing on innovative, high-value solutions, exceptional performance, and delivering on our promises and commitments. We have over 1,950 employees working from 33 locations across Canada.

Additional information relating to The DATA Group is available on www.datagroup.ca and the System for Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com

Forward-looking Statements
The announcement of the introduction of any DATA Group product or service offering is not necessarily indicative of the timing of recognition of revenue from that offering or the level of revenue for any particular period. Certain statements in this press release constitute "forward-looking" statements that involve known and unknown risks and uncertainties which may cause the actual results, performance, objectives or achievements of The DATA Group, or industry results, to be materially different from any future results, performance, objectives or achievements expressed or implied by those forward-looking statements. These risks and uncertainties include the possibility that customers may not purchase The DATA Group's products and services when or at the rates The DATA Group expects. Other such risks and uncertainties are described in The DATA Group's publicly available disclosure documents, as filed by The DATA Group on SEDAR (www.sedar.com). Unless required by applicable securities law, The DATA Group does not intend and does not assume any obligation to update these forward-looking statements.

SOURCE DATA Group Inc.

For further information:

Michael Suksi, President and CEO
DATA Group Inc.
Tel: (905) 494 4006 

Paul O'Shea, Chief Financial Officer
DATA Group Inc.
Tel.: (905) 791 3151

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DATA Group Inc.

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