Enhanced creative design - Faster cycle time - Brand Management - Cost
BRAMPTON, ON, March 25, 2013 /CNW/ - DATA Group Inc. (TSX: DGI) ("The
DATA Group", "DATA") today announced the launch of a new
technology-orientated service called Marketing Campaign Management
Marketing Campaign Management is a software-based service that enhances
the effectiveness of marketing departments by creating collaborative,
automated workflows between marketing staff, their agencies and
fulfillment of marketing campaigns by the DATA Group. The DATA Group
now provides an end-to-end solution for the entire marketing supply
chain management process.
"For our clients the introduction of MCM means faster time to market,
fewer repetitive processes, reduced internal labor costs to produce
marketing material, and a governance process that tracks all approvals
and processes in the production of a marketing campaign or project.
Gone are the days of hard copy proofs, emails and chasing down
individuals who need to review and approve creative. The system is
integrated with The DATA Group's production and distribution systems,
allowing for fast and effective campaign fulfillment," says Alan
Roberts, Vice-President On Demand Services and Marketing Campaign
About DATA Group Inc.
The DATA Group is a managed business communications services company
specializing in customized document management and marketing solutions.
DATA Group develops, manufactures, markets and supports integrated web
and print-based communications, information management and direct
marketing products and services that help its customers reduce costs,
increase revenues, maintain brand consistency and simplify their
business process. DATA Group's expertise and resources enable it to
address any document requirement of its customers, from a simple
mail-out to an enterprise-wide document management or direct marketing
initiative. We have over 1,800 employees working from 35 locations
across Canada and the United States to accomplish this.
Additional information relating to The DATA Group is available on www.datagroup.ca and the System for Electronic Document Analysis and Retrieval (SEDAR)
The announcement of the introduction of any DATA Group product or
service offering is not necessarily indicative of the timing of
recognition of revenue from that offering or the level of revenue for
any particular period. Certain statements in this press release
constitute "forward-looking" statements that involve known and unknown
risks and uncertainties which may cause the actual results,
performance, objectives or achievements of The DATA Group, or industry
results, to be materially different from any future results,
performance, objectives or achievements expressed or implied by those
forward-looking statements. These risks and uncertainties include the
possibility that customers may not purchase The DATA Group's products
and services when or at the rates The DATA Group expects. Other such
risks and uncertainties are described in The DATA Group's publicly
available disclosure documents, as filed by The DATA Group on SEDAR (www.sedar.com). Unless required by applicable securities law, The DATA Group does not
intend and does not assume any obligation to update these
SOURCE: DATA Group Inc.
For further information:
Mr. Michael Suksi
President and CEO
DATA Group Inc.
Tel.: (905) 494 4006
Mr. Alan Roberts
Vice President - On Demand Services and Marketing Campaign Management
DATA Group Inc.
Tel.: (905) 494-4001