Indigo Books & Music Inc. and Random House of Canada Celebrate "Hats Off
to Dr. Seuss!"
TORONTO, Feb. 28, 2013 /CNW/ - Indigo Books & Music Inc. (TSX: IDG) and
Random House of Canada are partnering on an exclusive campaign, "Hats
Off to Dr. Seuss," to benefit the Indigo Love of Reading Foundation
while celebrating one of Random House's biggest selling and most
beloved brands, Dr. Seuss. Between February 28 and March 31, 2013
proceeds from every purchase of any Dr. Seuss book at Indigo will be
donated to the Indigo Love of Reading Foundation.
As a part of the, "Hats off to Dr. Seuss," campaign The Cat in the Hat
kicked-off its nation-wide tour by visiting Verdun Elementary School,
Verdun, Quebec on Thursday, February 28. The Cat in the Hat delighted
and entertained students, ranging in age from pre-kindergarten to grade
1, and donated one copy of The Cat in the Hat for every child, as well as, a selection of books to the school's
library. In 2011 Verdun Elementary was selected by the Indigo Love of
Reading Foundation as one of 20 schools nation-wide to receive a
donation of $64,000 to enhance their library and further literacy in
The Indigo Love of Reading Foundation was established to ensure all
elementary school children have easy access through their very own
school library to the most essential learning tool, books. Since its
inception in 2004, the Foundation has donated $12 million to schools in
need across the country, providing access to more than 1,000,000 books
for 36,000 children.
About Indigo Books & Music Inc.
With books always at our heart and soul at Indigo we are about telling
stories and creating experiences. Indigo is Canada's largest purveyor
of ideas and inspiration to enrich your life, with books, specialty
toys, gifts and lifestyle enhancing products that affordably offer
intrinsic quality, beauty and timeless design. As the largest book and
specialty retailer in Canada, Indigo operates in all provinces under
different banners including Indigo Books & Music; Indigo Books, Gifts,
Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles.
The online channel, www.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award
winning Indigo Online Community.
Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public schools, their libraries
and the resulting literacy crisis. Every year the Indigo Love of
Reading Foundation commits $1.5 million to high-needs elementary
schools so they can rebuild their libraries with the purchase of new
books and education resources. The annual Adopt a School program
brings Canadian communities together to raise additional funds putting
thousands more books into the hands of children at hundreds more
elementary schools annually. To date the Indigo Love of Reading
Foundation has committed more than $12 million to more than 130 schools
Image with caption: "Students at Verdun Elementary with the Cat in the Hat - From L to R: Olivia Dezan, Matthew Moreau, The Cat in the Hat, Matthew Mott and Ava Kennedy. (CNW Group/Indigo Books & Music Inc.)". Image available at: http://photos.newswire.ca/images/download/20130228_C9291_PHOTO_EN_24143.jpg
SOURCE: Indigo Books & Music Inc.
For further information:
For media requests, more information and images please contact:
Manager, Public Relations
Indigo Books & Music Inc.
Lester B. Pearson School Board
O: 514-422-3000 x2253