The famous sign of the Camparino bar, opened by Davide Campari in 1915,
returns to the Vittorio Emanuele II Gallery
MILAN, Jan. 25, 2012 /CNW/ - The Camparino, historically known as the bar of the Campari brand, returns to the Vittorio Emanuele II Gallery in Milan. The new
modern interpretation of the famous original sign has been designed by
the master Ugo Nespolo.
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The Camparino, one of the symbols commonly associated with Milan, alongside fashion and design, was the place that gave birth to the
tradition of the aperitif, the brand then successfully playing on this
concept and diffusing its popularity both nationally and
We are extremely proud to once again be able to call the flagship bar of
the Campari brand 'The Camparino'. This is the traditional heart place for
aperitif-drinkers from Milan and around the world," comments Andrea Conzonato, Chief Marketing Officer, Gruppo Campari. "With this project, Campari will return to the symbolic location of its
origins in the bar that witnessed the birth of the aperitif as a unique
moment heralding conviviality and good company."
The Camparino will be a place where visitors can experience a true
Campari "full immersion"; with an eye on the future but a hand firmly
on the wheel that once navigated over its origins on the way to making
the brand a household name: a place where people can meet and exchange
ideas in the run-up to Expo 2015.
Davide Campari opened the Camparino in 1915 as the younger brother of
Caffè Campari, the establishment his father Gaspare had opened in 1867
not only to serve the aperitif, but also to serve as a restaurant. The
Camparino is the location where a routine aperitif becomes legend,
where celebrities mingle with ordinary people. It has witnessed the
birth of some of the trends that would spark the styles to become
popular in the years to come.
The Camparino will continue to be managed by Orlando Chiari and Teresa
Miani, respectively the son-in-law and daughter of Guglielmo Miani, the
Apulian tailor who arrived in Milan in 1922 and who purchased the
licence of the bar.
Ugo Nespolo is the master responsible for designing the new Camparino sign, an
essential mix of tradition and innovation produced by an artist who has
worked with Campari on Italian and international projects for many
SOURCE Gruppo Campari
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