TORONTO, Feb. 14, 2012 /CNW/ - Canada's most credible and trusted
consumer packaged goods (CPG) awards program, the Best New Product
Awards (BNPAs), welcomes Shaw Media as the exclusive broadcast media
partner. The partnership will include various campaigns showcasing the
BNPA logo as well as BNPA winners being featured on Shaw's extensive
broadcast, online and video on demand networks including: Global
Television, Food Network, HGTV, History Channel and Slice. The combined
reach for this broadcast exposure will exceed 5 million women, who are
often the most influential decision makers in Canadian homes. The 2012
edition of the BNPAs saw more than 53,000 Canadians polled on their top
choices in CPG products in three major product categories - Food &
Beverage, Health & Beauty and Household Products.
"Shaw Media is the perfect fit for the Best New Product Awards," says
Robert Levy, BNPA Founder and President of BrandSpark International.
"Shaw's family of networks - specifically Global Television, Food
Network, HGTV, History Channel and Slice - are among the leading
television networks reaching both women and men, age 25-54. Our 2012
BrandSpark Canadian Shopper Survey tells us that two thirds of
consumers' shopping decisions are made by women, and one third by men.
Shaw delivers the perfect audience for our program and our CPG
"Shaw Media's broadcast and online assets will deliver the critical mass
needed to help make the Best New Product Awards a household name," says
Ann-Marie Spurr, Shaw Media's Director of Marketing Ventures. "We
wanted to partner with a credible awards program in Canada and we
believe that is the Best New Product Awards."
"The Best New Product Awards are a recognized seal of approval on store
shelves in Canada," adds Levy. In fact, research has shown that the
inclusion of a BNPA logo on packaging and in advertising influenced 38%
of shoppers' purchase intent versus a product advertised as 'new' and
the Best New Product Awards is the most influential of all Canadian
awards programs with Canadian consumers coast to coast. "This new
partnership with Shaw Media will help to increase logo recognition for
the Best New Product Awards among millions more Canadians who will be
able to learn about the best products as chosen by other Canadians.
Plus, there will be many new opportunities for winning products to
creatively further their BNPA win."
For the past nine years, the Best New Product Awards have grown to
become a highly sought-after award in the CPG sector. The BNPAs are no
longer exclusive to Canadians; Levy has successfully taken the Program
to the U.S., Mexico and Turkey. Further expansion of this, made in
Canada program, is also in the works.
In addition to Shaw Media, the other leading Canadian media partners for
the Best New Product Awards include: founding magazine partners Canadian Living and Coup de Pouce, Metro News, Astral Media Outdoor, Newad Indoor Media and Strategy Magazine. Sample Source also signed on as the exclusive BNPA sampling partner. On
the retail front Rexall Pharma Plus is the BNPA health and beauty
retail partner for a third year and will be featuring 2012 health and
beauty winners in their store network in March. Plus, from the world of
academia, Wilfrid Laurier University will again be lending their
research expertise and analysis to the BrandSpark Canadian Shopper
About BrandSpark International
BrandSpark is an independent market research and consulting firm with
expertise in shopper trends and behaviour, new product development and
media, and conducts research around the world. www.BrandSpark.com.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services (through
Shaw Business), satellite direct-to-home services (through Shaw Direct)
and engaging programming content (through Shaw Media). Shaw serves 3.4
million customers, through a reliable and extensive fibre network. Shaw
Media operates one of the largest conventional television networks in
Canada, Global Television, and 18 specialty networks including HGTV
Canada, Food Network Canada, History Television and Showcase. Shaw is
traded on the Toronto and New York stock exchanges and is included in
the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.
SOURCE BrandSpark International
For further information:
Robert Levy, President | 647-727-4576
JDA (Jefferson Darrell & Associates)
Jefferson Darrell | 416-357-0234