TORONTO, Oct. 18, 2013 /CNW/ - Starting December 2013, BRBR TFO, Groupe Média TFO's Francophone emergent music franchise, will begin
offering fans of that musical genre a steady supply of programming just
for them via a web radio station using the Deezer web-based music
streaming service. The new station will come online as the result of a
partnership agreement with Deezer Canada that BRBR TFO has signed to expand its presence on the web.
"The December launch of BRBR's online radio station, using the Deezer streaming service, will be one
of our first big achievements of the year," said Laurent Guérin, Chief
Content Officer. Groupe Média TFO. "We also have lots of new features
coming up that will raise awareness of BRBR and thus build the profile of the bands that we have on the show. We're
very happy to have Deezer on board as BRBR's first partner."
BRBR TFO series producer David Baeta comments, "We are extremely proud of this
new partnership with Deezer, which will help BRBR TFO build buzz about emergent musicians from Francophone Canada while also
letting its fans discover new music from around the world. This
alliance will let us add rich functionalities to our web site, tfo.org/BRBR. What better way for a franchise dedicated to music lovers to reach its
audience than a web-based music streaming service?"
Says Deezer Canada's Managing Director, Justin Erdman, "We're really
proud that TFO has chosen Deezer as its partner in this new adventure
for BRBR. BRBR is a vital voice for French-Canadian popular culture, and now we're
going to let people around the world listen in, thanks to the Deezer
platform. More listeners and more music, with a Canadian accent—that's
us all over!"
Recently nominated for a Prix Gémeaux for Best Variety or Performing
Arts Series, BRBR TFO continues to wow audiences with smart content while creating a unique
space where people who love music and people who make it can find each
other. BRBR is a family that champions the cause of emerging musical talent and
steers clear of traditional production practices - a community that is
not afraid to break down the walls of preconceived ideas in the world
of music. To find out more, visit the BRBR blog at tfo.org/brbr and the BRBR channel on YouTube.
About Groupe Média TFO
Groupe Média TFO is an organization that produces and distributes
award-winning French-language educational and cultural media content.
To address all of the upheavals being caused by the introduction of new
learning technologies, Groupe Média TFO will be presenting the first Sommet international des tablettistes — a conference for everyone with an interest in the impact of touch
screens on the world of education. The conference takes place on
December 9, 2013 in Toronto.
To register, go to: http://tablettistes.eventbrite.ca/.
Deezer delivers an exciting, broad and truly global music experience to
more than 26 million music fans across over 182 countries. With four
million subscribers, more than one million Facebook fans and more than
100 million shareable playlists, Deezer allows fans to enjoy music
unconstrained by any of the barriers of the past, providing unlimited
access to a catalogue of 25 million tracks, instantly available on any
device -- smartphones, laptops, tablets, wireless home music systems,
cars and PCs. Deezer's mantra is music discovery, helping fans
rediscover the joy of finding and sharing fantastic new music through
specially selected editorial recommendations for every single market in
which it is present. With an international partnership with Facebook
and strategic telecoms partnerships with Orange, Everything Everywhere
and Telenor, amongst many others, Deezer is committed to bringing music
to new audiences worldwide.
SOURCE: GroupeMédia TFO
For further information:
Corporate Communications Specialist
Groupe Média TFO