Video: Television industry unites for United Nations' "World Television Day"
The capacity of television to engage audiences in critical issues will
be recognized on 21 November through an initiative led by public
service and commercial broadcasters, sales houses, as well as trade
associations around the world.
TORONTO, Nov. 19, 2013 /CNW/ - In a world first, key industry bodies
including egta, the association of television and radio sales houses, the European
Broadcasting Union (EBU) and the Association of Commercial Television in Europe (ACT) will unite for World Television Day, which was proclaimed an annual
event by the United Nations in 1996.
Broadcasters everywhere have been invited to broadcast a brief video
commissioned by egta, ACT and EBU in recognition of TV's crucial role to inform, educate and entertain.
The clip features people of all ages and nationalities watching
television content on different devices, ranging from entertainment to
news, to culture, education and drama. Broadcasters across Europe,
Asia, Canada, USA and Australia have confirmed their participation. The
three associations expect broadcasters in more than 20 countries to air
the clip on Thursday 21st November.
United Nations Secretary General Ban Ki-moon says in a digital age, "TV
remains the most trusted and popular medium for news, culture, sports
and entertainment." Europeans watch more linear television than ever
before - an average of 235 minutes per day.
"Television helps bring the world to people's lives and living rooms,"
he says. "Through quality programming, television sheds light on
global issues and opens windows of understanding on the struggles and
hopes of communities and families everywhere."
Franz Prenner, egta President and Head of Research at ORF Austria,
expresses praise for a medium, which he said 'repeatedly demonstrated
its capacity for reinvention.'
"These are exciting times both for broadcasters," he declares, "who are
innovating in the way they deliver television content to viewers, and
for their sales houses, who contribute to the financing of great
content through ever more informative, targeted and relevant
Philippe Delusinne, ACT President and CEO RTL Belgium, says that
"television's success story is built on proximity to our audience,
local relevance and telling great stories.'
"TV is constantly evolving with one major goal: we want viewers to be
the big winners of this technological evolution," he adds. "In the end,
new technology means more ways to watch TV: what you want, when you
want and on whatever screen you want. Thousands of talented people work
in television, backstage or on screen to continue our success story.
It's an honour to be part of this media family."
EBU President and General Administrator of Belgian public service
broadcaster RTBF, Jean-Paul Philippot says TV remains 'the dominant
platform for live events,' despite the rise of social media and the
more personalised consumption of media via the internet.
"TV is, and shall remain the medium par excellence for people to
simultaneously share their emotions and participate in seminal events,"
says Mr Philippot. "It was the medium that took us to the moon and it
will continue to inspire us today and in the future."
The website www.worldtelevisionday.tv created by the three associations features, this year again, short
testimonies from celebrities around the world and from all walks of
live who explain what television has done for their career, life,
cause or industry. The video clip, and interviews from the associations' Presidents are
also viewable on this website.
egta is the association representing television and radio sales houses,
either independent from the channel or in-house, that market the
advertising space of both private and public television and radio
stations throughout Europe and beyond. egta fulfils different functions
for its members in fields of activities as diversified as regulatory
issues, audience measurement, sales methods, interactivity,
cross-media, technical standards, new media etc. During its 35 years of
existence, egta has become the reference centre for television & radio
advertising in Europe. egta counts 125 members operating across 37
For more information visit: www.egta.com
ABOUT THE EUROPEAN BROADCASTING UNION (EBU)
The EBU is the world's foremost alliance of public service media
organizations, with Members in 56 countries in Europe and beyond. The
EBU's mission is to defend the interests of public service media and to
promote their indispensable contribution to modern society. It is the
point of reference for industry knowledge and expertise.
The EBU operates EUROVISION and EURORADIO.
EUROVISION is the media industry's premier distributor and producer of
top quality live sport and news, as well as entertainment, culture and
music content. EURORADIO enhances public service radio through the
exchange of music, professional networking and the promotion of digital
and hybrid radio - to ensure radio remains a key protagonist in a
multimedia world. The EUROVISION/EURORADIO satellite and fibre network
is the largest and most reliable in the world directly plugged in to
public service media everywhere.
web: www.ebu.ch - twitter: @EBU_Eurovision @Euroradio_EBU
The Association of Commercial Television in Europe (ACT) represents the
interests of the commercial broadcasting sector in Europe. Formed in
1989, the ACT has 33 member companies licensed in 37 different European
countries and distributed across 45 European markets and beyond. Our
members operate several hundred free-to-air and pay-tv channels and
distribute many more channels and new services. The ACT members
encompass several business models: free-to-air broadcasters and pay-TV
players, digital platform operators and multimedia groups. For more
information visit: www.acte.be.
Video with caption: "Video: Television industry unites for United Nations' "World Television Day"". Video available at: http://www.youtube.com/watch?feature=player_embedded&v=eKRqbpiFugQ
SOURCE: Television Bureau of Canada
For further information:
Secretary General, egta
Association of television and radio sales houses
T: +32 2 290 31 32
Communications Manager, egta
Association of television and radio sales houses
T: +32 2 290 31 34
Senior Communications Officer
T +41 (0)22 717 2203
M +41 (0)79 376 4920
Project Manager, EUROVISION TV Unit
T +41(0) 22 717 26 23
Director General, Association of Commercial Television in Europe (ACT)
T: +32 27 38 76 13
M: +32 477 407 733