Tekne Home: Design your own Sofa in the Next Billion-dollar e-Commerce Trend

STOCKHOLM, May 9, 2013 /CNW/ - IKEA, founded in 1943, has dominated the furniture and furnishings industry for the past few decades. However, it is soon to be challenged by fellow Swedish company Tekne Home, which proposes a radical approach to e-commerce.

(Logo: http://photos.prnewswire.com/prnh/20130508/613050 )

(Photo: http://photos.prnewswire.com/prnh/20130508/613050-a )

(Photo: http://photos.prnewswire.com/prnh/20130508/613050-b )

Tekne Home, founded by the well-known, 69-years-young Swedish entrepreneur Claes Persson, offers consumers a whole new way of shopping: purchasing directly from the factory. Not only does this mean that prices will be much lower than those of any shop-bought items, but it also opens up a world of choice for the consumer who is used to browsing a collection of just a few dozen sofas in a store.

At less than half the retail price of similar shop-bought items, Tekne Home customers are given the freedom to design their own sofas with a wide range of materials, to be built in one of several factories, and have their furniture delivered to their homes for free.

Sure to be the next billion-dollar e-commerce trend, Tekne Home's new "Smart Shopping System" will be introduced in Sweden first, with worldwide expansion to follow shortly. It is also genuinely eco-friendly.

For a brand new shopping experience, visit

http://www.teknehome.com

Google translation, separate webpage: http://teknehome.se/translate

http://teknehome.se/press/images/ikea-sofa.jpg

IKEA
"Stockholm" (Made in China)
Through dyed grain leather from cattle
Embossed and pigmented surface
3-seater, 212 x 89 x 81 cm
Ca. USD 2 369 including home delivery

http://teknehome.se/press/images/teknehome-sofa.jpg

TEKNE HOME
"Birka" (Made in China)
Through dyed grain leather from cattle
Embossed and pigmented surface
3-seater, 214 x 90 x 80 cm
Ca. USD 1 123 including home delivery

(Comparison made in Sweden on 2013-01-02. This press release was presented to IKEA management in April.)

ABOUT CLAES PERSSON

Since 1968 Claes Wellton Persson has founded several trend-setting companies, of which some have become the fastest growing companies in Sweden and even total stock market winners of the year: http://teknehome.se/press/

Tekne: from the Greek meaning mechanics, technique and work of art.

SOURCE: Tekne Home AB

For further information:

CONTACT:

Claes Persson CEO, Tekne Home AB: info.se@teknehome.se, +46761619129 (CET 11AM-11PM)

Profil de l'entreprise

Tekne Home AB

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