MONTREAL, Sept. 26, 2012 /CNW Telbec/ - As a result of its innovation
program, TC Transcontinental today proudly launched a panoramic insert,
called Panoramax, designed mainly for large companies who want immediate visibility to
promote an exceptional product, a special anniversary, an exclusive
major project, etc. Nothing like this advertising insert has ever been
seen before in Canada. TC Transcontinental is honoured to launch this
outstanding new promotional vehicle to highlight the 35th anniversary of its customer, UNIPRIX.
It took several months of research and development by the engineers and
master press operators at the Transcontinental Saint-Hyacinthe printing
plant to perfect the insert. Their broad experience and specialized
knowledge of the market gave them an understanding of its great
potential. Knowing how to stand out in the world of advertising is an
art, and knowing how to innovate even more so. With Panoramax,
TC Transcontinental has again shown its ability, demonstrated
repeatedly since 1976, to help its customer achieve greater reach for
their products, brands and services, whether on a one-time basis, or in
the short, medium or long term.
Brian Reid, President of TC Transcontinental Printing, explained: "This
insert is truly exceptional, as much in terms of its presentation as
its advertising impact. I am certain that our customers, starting with
UNIPRIX, who is participating in this grand premiere not just once, but
three times this fall, will recognize and leverage its possibilities.
The concept is a daring one and it is a true mark of UNIPRIX's
confidence in us. The entire team is very proud of the result."
Yves Léveillé, Marketing Vice President for the UNIPRIX Group, added:
"This was a perfect opportunity to increase the scope of all our
promotional activities to mark the celebration of our 35th anniversary and make a big splash. Everyone at head office and in our
network of pharmacies is highly motivated by the new insert. We are
certain that it will generate outstanding sales results!"
There is no question that TC Transcontinental is introducing the biggest
promotional insert designed in Canada. In terms of its technical
specifications, the format is 63.5 in. x 21 in., which is then folded
into four panels for final dimensions of 16 in. x 10.5 in.; it can be
printed front and back in full colour; plus, it fits into many types of
advertising vehicles, such as Publisac and newspapers, etc., and can
also be delivered as a standalone. For details, visit the website at www.tc.tc/panoramaxen.
About TC Transcontinental
TC Transcontinental creates marketing products and services that allow
businesses to attract, reach and retain their target customers. The
Corporation is the largest printer in Canada and the fourth-largest in
North America. As the leading publisher of consumer magazines and
French-language educational resources, and of community newspapers in
Quebec and the Atlantic provinces, it is also one of Canada's major
media groups. TC Transcontinental is also the leading door-to-door
distributor of advertising material in Canada through its Publisac
network in Quebec and Targeo in the rest of Canada. Thanks to a wide
digital network of more than 3,500 websites, the Corporation reaches
over 18.7 million unique visitors per month in Canada.
TC Transcontinental also offers interactive marketing products and
services that use new communication platforms supported by marketing
strategy and planning services, database analytics, premedia, e-flyers,
email marketing, custom communications and mobile solutions.
Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), known by the brands
TC Transcontinental, TC Media and TC Transcontinental Printing, has
approximately 10,000 employees in Canada and the United States, and
reported revenues of C$2.0 billion in 2011. For more information about
the corporation, please visit www.tc.tc.
SOURCE: TRANSCONTINENTAL INC.
For further information:
Senior Advisor, External Communications
Telephone: 514 954-3581
Jennifer F. McCaughey
Senior Director, Investor Relations and
Telephone: 514 954-2821