TC Media Incubator to be headed by Bruno Leclaire who is appointed Chief
MONTREAL, July 3, 2013 /CNW Telbec/ - TC Media is pleased to announce the launch of the TC Media Incubator, a laboratory that will oversee the company's creation, development and
incubation of new digital products. The TC Media Incubator will be directed by Bruno Leclaire, who is appointed Chief Digital
Officer of TC Media. The official start-up of lab operations is slated
for the beginning of TC Media's next fiscal year, in November 2013.
"At TC Media, our ambition is to offer our advertising clients and our
consumers top quality, innovative, highly efficient products and
services," said Ted Markle, president of TC Media. "The creation of the
TC Media Incubator supports this ambition, in line with our sector's strategic priorities.
Bruno's unparalleled experience in launching digital products makes him
the obvious choice to successfully guide the projects that will evolve
within our incubator."
Bruno Leclaire has an impressive track record that notably includes the
launch of successful TC Media digital products such as JobGo.ca, AutoGo.ca and the P$ Mobile Service app for Stationnement de Montréal. He will oversee the management of
all of the incubator's operations, including allocation of the
company's major investments, establishment of an optimal work structure
and efficient management of the portfolio of new digital products under
development. As Chief Digital Officer, he will also continue to oversee
TC Media's digital strategy to ensure that all of the sector's
operations are consistent and optimally aligned.
"I'm delighted to be establishing the TC Media Incubator, which demonstrates our commitment to positioning ourselves as a
Canadian leader in the development of digital products," said Bruno
Leclaire, Chief Digital Officer of TC Media. "We are going to set up a
development process that is efficient, well-structured, flexible and
agile that will enable us to accelerate the time-to-market for new
digital products and increase our competitive advantage. This lab will
have many of the advantages of a small start-up while benefiting from
the strategic framework and support that can only be provided by a
Some development ideas for the TC Media Incubator will be generated by the TC Transcontinental Innovation Challenge, which encourages employee teams to brainstorm new concepts. All
sources of ideas for the incubator will be welcome, including ideas
from outside the company. Between now and the official launch of the
incubator next November, Mr. Leclaire will be working to finalize the
structure and establish the operating principles. He will soon be
looking for new talent to fill a number of positions that will be
created within this team. As well, an advisory committee of external
experts will be set up to provide objective opinions and
recommendations with regard to proposed concepts.
About TC Media
Canada's leading provider of media and marketing activation solutions,
employing about 4,000 people, TC Media reaches 24 million consumers in
Canada through its integrated multiplatform offering that includes
print and digital media, the production of magazines, newspapers, books
and custom content, mass and personalized marketing, interactive and
mobile applications, TV production and door-to-door distribution.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B,
TCL.PR.D), which has about 9,500 employees in Canada and the United
States, and reported revenues of C$2.1 billion in 2012. Website www.tc.tc.
SOURCE: Transcontinental inc.
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