TORONTO, Feb. 5, 2013 /CNW/ - Target is pleased to announce that
applications for its REDcard products - the Target Debit Card and the
Target RBC‡ MasterCard® - are now available online at Target.ca/redcard. Guests planning to shop at Target stores in Canada with a REDcard will
receive an additional 5% off Target's already low prices, applied
instantly at the time of purchase.
The Target Debit Card, a proprietary card issued by Target Canada, will
link to the cardholder's existing chequing account and can be used only
at Target stores in Canada. Royal Bank of Canada will issue the
no-annual-fee Target RBC MasterCard, which can be used anywhere
MasterCard is accepted. In addition to the instant 5% savings on almost
everything at Target stores, Target RBC MasterCard cardholders will
earn Target GiftCard Rewards® on purchases outside of Target, anywhere MasterCard is accepted.
"Target's REDcard Rewards program is a key part of our "Expect More. Pay
Less." brand promise, offering guests an additional 5% savings on top
of our already low prices," said Tony Fisher, president, Target Canada.
"We know our guests value the instant savings that come with a REDcard
and we want to ensure Canadian guests apply now so they are ready when
their neighbourhood Target store opens its doors."
Applications for both cards are available online at Target.ca/redcard. In addition, guests can apply for the Target RBC MasterCard in RBC
branches and at rbc.com/target. Once Target stores are open, Canadian guests will be able to apply for
both REDcard products in-store. Target plans to open 124 stores across
Canada beginning in March/April 2013.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,782
stores across the United States and at Target.com. The company plans to
open its first stores in Canada in 2013. Since 1946, Target has given 5
percent of its profit through community grants and programs; today,
that giving equals more than $4 million a week. For more information
about Target's commitment to corporate responsibility, visit Target.com/hereforgood.
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate
under the master brand name RBC. We are Canada's largest bank as
measured by assets and market capitalization, and among the largest
banks in the world, based on market capitalization. We are one of North
America's leading diversified financial services companies, and provide
personal and commercial banking, wealth management services, insurance,
investor services and wholesale banking on a global basis. We employ
approximately 80,000 full- and part-time employees who serve more than
15 million personal, business, public sector and institutional clients
through offices in Canada, the U.S. and 49 other countries. For more
information, please visit rbc.com.
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed
more than $95 million to causes worldwide (more than $64 million in
donations, and $31 million in sponsorships).
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's
fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210
countries and territories. MasterCard's products and solutions make
everyday commerce activities -such as shopping, traveling, running a
business and managing finances - easier, more secure and more efficient
for everyone. Follow us on Twitter @MasterCardNews, join the discussion
on the Cashless Conversations Blog and subscribe for the latest news.
For more information, visit MasterCard Canada's Facebook page or follow
@MasterCardCa on Twitter.
SOURCE: Target Canada
For further information:
Lisa Gibson, Target Public Relations, (289) 261-1221
Target Media Hotline, (612) 696-3400
Ka Yan Ng, RBC Communications, (416) 974-1794