Take a road trip, take a picture, take a free road trip

SYLVANIA Canada is offering Canadians the opportunity to win a free road trip just by posting their photos on Instagram using the #SeeCanadaBetter hashtag.

TORONTO, Nov. 4, 2013 /CNW/ - SYLVANIA Canada is encouraging Canadians to share their views of the country through photos. Using Instagram, anyone across Canada can submit their photos of the way they've seen Canada.

"Canada has such a rich, beautiful landscape and while the seasons might be changing from surfing the coast to skating on backyard rinks, as proud Canadians we never let a cold front keep us indoors," said Colleen Applebough, OSRAM SYLVANIA communications and marketing services manager. "For us Canadians, the difference between 20 degrees above or below zero is simply a matter of whether or not you're boarding on the lake or on the slopes. We want you to show us the photos of your Canada."

Now anyone can take in a virtual tour of the country through the cameras of Canadians everywhere. By checking out the #SeeCanadaBetter hashtag on Instagram, visitors can enjoy pictures from British Columbia to Newfoundland; Nunavut to Ontario.

"The great thing about making Canada the back drop to all your selfies", said Applebaugh "is that your picture could turn into the free ticket to your next adventure."

Sylvania Canada is offering Canadians the opportunity to take a three (3) day, three (3) night, road trip for two (2). They're picking up the tab for a deluxe RV with a driver/tour guide, breakfasts and airfare, plus $500 in tourist attraction tickets.

The contest ends November 30, 2013 and is already in full swing with weekly winners of SilverStar Ultra headlights being announced along the way. Our weekly winners will automatically be entered to win the grand prize.

Overview of the Contest:

  1. Get on the road. No journey is too short or too long to make you eligible to win.
  2. Capture your journey on your camera or cell phone.
  3. Post the picture on your Instagram account using the #SeeCanadaBetter hashtag.
  4. See what others are sharing @SylvaniaCanada.
  5. Follow @SylvaniaCanada on Instagram, Twitter and Facebook to see if you're the weekly or grand prize winner.
  6. Visit www.SeeCanadaBetter.ca for full contest details.

OSRAM SYLVANIA is a global leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Their Canadian headquarters is located in Mississauga, Ontario. www.sylvania.com

SOURCE: Sylvania Canada

For further information:

For more information or to arrange an interview with a spokesperson please contact:
Vanessa Demelo, Tenzing Communications
416 367 1557 x 201   vanessa@gotenzing.com

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Sylvania Canada

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