T4G Kick Shakes Up the Right Mix

Meet T4G Kick, an agency driven to help clients propel their digital vision

TORONTO and HALIFAX, Sept. 23, 2014 /CNW/ - T4G Limited, a leading IT professional services firm, is excited to announce the creation of T4G Kick, a new digital agency, born from the marketing and user experience capabilities that have been core to T4G's offering since 1999. 

"Our clients face a long – and getting longer by the day – list of channels, screens and technologies," says T4G President Geoff Flood. "T4G Kick's specialty is in applying the right mix of people and perspectives to craft relevant solutions for today's marketing problems. What companies need is a sophisticated combination of marketing, analytics, creative and technology and over the last 15 years, this is where the team has excelled. The time has come to recognize the group for what it really is: a full service digital agency, now known by a new name."  

Today, marketing is getting personal, and consumers are becoming more private. Companies can tailor and send specific messaging to the right target on the right channel. The resulting campaigns can be daunting, but also empowering – both for consumers and the brands they adore. The momentum is unstoppable, with digital media predicted to be the top ad category in the US by 2017, besting TV by approximately $1.5 billion, according to MAGNA Global. Having an agency with roots in digital, and the skills to harness all that potential is vital for organizations.

One of the key ways T4G Kick stands out from the crowd is in a commitment to nurturing clients and their owned and earned channels. Plans to care for these channels – website, Facebook, email, Twitter, Instagram, blogs and more – are created and implemented in collaboration with clients. That means, while paid efforts continue, other streams are breathing new fire into those dollars and driving both awareness and conversions, using the talent already in-house within organizations and the support and skill of T4G Kick. This approach works. T4G Kick's collaboration with clients includes multi-channel campaigns that continue to report year-over-year improvements in conversions.

"The digital marketing efforts over the last several years have grown our company's diversity in clients, expertise and talent," says Flood. "We want to do more of that good work. That's why we are proud to announce the launch of T4G's new digital agency: T4G Kick."

T4G Kick includes 30 passionate, playful, experienced professionals ranging from senior creative talent and digital storytellers to results-focused analysts and research-driven strategists.

At T4G Kick, our clients benefit from what the agency does best: Digital Strategy & Support, Content Storytelling & Social Media, Digital Campaigns & Advertising, and Multiscreen Design & Development.

"This is a big day for us," says Agency Director Shane Oldreive. "We're putting an identity on what we love to do and what we've been evolving for more than a decade. We're excited about continuing our collaboration with clients and passionate about the opportunities ahead. Plus, we're having a great time."

ABOUT T4G Kick
We craft digital experiences – beautiful ones. We plot strategies – plans that enrich the audience's world. We tell stories – created and published to the right channels and screens. How? It's simple, we focus on the things we do best. Find us across Canada, in Toronto, Halifax, Moncton, Saint John and Vancouver. For more information, visit: www.t4gkick.com

ABOUT T4G Limited
T4G designs, develops and implements technology solutions that help customers run their businesses better. We specialize in five key areas: Analytics, Custom Applications, Digital Marketing, Managed Services, and Custom Retail Planning Solutions. Our philosophy is based on The Intelligent Application of Technology, which uses a project-based approach to solve business problems and to deliver measurable value. For more information, visit: www.T4G.com

SOURCE: T4G Limited

For further information: Media Contacts: Cathy Simpson, T4G Vice President, Marketing, 877-632-2520 ext. 2006, Cathy.simpson@t4g.com

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T4G Limited

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