Surface has Landed: Microsoft Celebrates new Tablet with Surprise deadmau5 Show Tonight in Toronto

MISSISSAUGA, ON, Oct. 16, 2013 /CNW/ - Tonight, Microsoft Canada celebrates the launch of the new Surface in Canada in an unexpected way, hosting a surprise launch event in Toronto featuring deadmau5. Throughout the day today, Torontonians will have a chance to experience the new Surface and gain access to the show by engaging with the brand at key traffic areas throughout the city or through social media. Surface 2 promises one of the most personal and productive tablet experience on the market.

"This is a big moment for Microsoft as the new Surface is launched into the Canadian marketplace. We wanted to ignite excitement around this new device, and show gratitude to our supporters," said Henrik Gütle, Director, Windows and Surface Business Group, Microsoft Canada. "There is an unfilled need in the market for a great device that keeps pace with life wherever it takes you, at work and at play. The tablet that fills this need is the new Surface. We believe it is the most complete device on the planet."

Both the Surface 2 and the Surface Pro 2 will be available in Canada beginning October 22. Featuring significant updates, including better processing power and battery life, a better display and camera resolution, and an improved Kickstand, the new devices also ship with the new Windows. Both the Surface 2 and the Surface Pro 2 are available for pre-order today at www.microsoftstore.ca.

Fans of Surface looking to be part of tonight's experience can get tickets to the event in a variety of ways:

  • Surface street teams will be popping up in various locations across Toronto starting at 8:00 a.m. today to demonstrate some of the capabilities of the new Surface and apps, and award tickets.
  • Microsoft judges will be giving away hundreds of tickets further to a competition via Twitter and Facebook.
  • Tickets will be available at Kool Haus immediately before the event; doors open at 7:00 p.m. Kool Haus is located at 132 Queen's Quay East in Toronto.

Starting at $899, Surface Pro 2 will be offered in 64GB and 128GB configurations with 4 GB of RAM and 256GB and 512GB configurations with 8 GB of RAM. Surface 2 is available in 32GB and 64GB configurations; it will start at $449. Full specs are available at http://www.Surface.com/pre-order.

The new Windows is available for existing Windows 8 users as an update and in stores on October 17, 2013.

About Microsoft Canada
Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has nine regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. For more information on Microsoft Canada, please visit www.microsoft.ca.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

SOURCE: Microsoft Canada Inc.

For further information:

For more information, press only:

Kate Burkholder, Veritas on behalf of Microsoft Canada, burkholder@veritasinc.com, phone: 647-282-0436.


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