TORONTO, May 21, 2014 /CNW/ - Starting May 25, the public can help
support Canada's most vulnerable children by making a donation at any
of the more than 635 LCBO stores throughout Ontario. Donation boxes for
the Children's Aid Foundation will be displayed at LCBO checkout
counters until June 21.
The Children's Aid Foundation is an independent charity committed to
improving the lives of abused and neglected children and youth involved
with Ontario's child welfare system. The Children's Aid Foundation
supports the individual needs of children before, during and after they
leave the care of child welfare agencies. With the support of generous
donors, the Children's Aid Foundation works with child welfare agencies
across Ontario to provide funding for programs and services in the
areas of prevention, education, enrichment, healing and recovery.
Proceeds will go towards essential programs and services to improve the
lives of abused and neglected children and young adults currently or
formerly living in the child welfare system.
"We are thankful for the support of the LCBO's province-wide store
network," says Valerie McMurtry, President and CEO, Children's Aid
Foundation. "Through their donations, LCBO customers will have an
opportunity to directly impact the lives and futures of deserving young
people in their own communities. Every donation made will help a child
get access to life-transforming programs and services that allow them
to heal, rebuild their self-esteem and open doors to a brighter
"LCBO is pleased to partner with the Children's Aid Foundation and
support a variety of worthy causes throughout the year," says LCBO
President & CEO Bob Peter. "The generous support from LCBO customers
and staff helps these charitable organizations make a meaningful
difference in the lives of individuals and communities across Ontario."
The Children's Aid Foundation is one of 28 provincial and numerous local
charities that will benefit from LCBO's province-wide donation box
program in 2014. In 2012, LCBO raised a total of more than $6.6 million
for charities through special programs and initiatives, of which $6.1
million was raised through in-store fundraising. In addition, LCBO's
annual dividend transfer to the Ontario government, which totaled $1.7
billion in fiscal 2012-13, excluding taxes, supports a wide range of
important government programs, services and priorities, including
health care and education.
The Children's Aid Foundation thanks the public for its support when
shopping at their local LCBO store from May 25 to June 21, 2014.
SOURCE: Children's Aid Foundation
For further information:
Lisa Lipkin Communications for the Children's Aid Foundation
Tel: 416-988-4189; E-mail: firstname.lastname@example.org
LCBO Senior Communications Consultant
Tel: 416 864-6792; E-mail: email@example.com