OTTAWA, July 16, 2013 /CNW/ - CWA Canada is urging Sun Media to reverse
its self-destructive plan to cut hundreds more jobs, and to instead
focus on quality local jobs and journalism to boost profits.
The Quebecor-owned company announced today that it is cutting 360 jobs
and closing 11 publications. This comes just eight months after it cut
500 jobs across the country and closed production plants in Ottawa and
CWA Canada, the union that represents workers at several Sun Media
newspapers, lamented last year that the company is "killing itself by
abandoning quality jobs and journalism" and urged it to invest in
quality to improve its fortunes.
Alas, it appears the slash-and-burn strategy continues, which will only
lead to a slow death.
In her note to employees today, in a spectacular example of
Doublespeak, Sun Media COO Julie Tremblay trumpets that Sun Media will
"continue to focus on great journalism."
"And how will they do that?" asks CWA Canada Director Martin O'Hanlon.
"By laying off journalists!"
"I'm still waiting for someone to show me how you produce better
journalism with fewer journalists. To suggest it's possible is either
delusional or dishonest — neither bodes well for Sun Media's fortunes."
O'Hanlon maintains that cutting jobs is a suicidal strategy that only
hurts quality and does nothing to attract readers or generate revenue.
He notes Quebecor talks a good story about its commitment to the
communities it serves, but everything it does — from cutting local jobs
to producing sub-standard local news — is bad for those communities.
O'Hanlon once again suggested that Quebecor borrow a page from legendary
investor Warren Buffett who is busy buying newspapers in the United
States and committing to quality local journalism as the key to
CWA Canada is the country's only media-specific union, representing
7,000 workers at companies such as the CBC, The Canadian Press and
newspapers coast to coast.
SOURCE: CWA-SCA CANADA
For further information:
Director, CWA/SCA Canada