Courtney Belanger joins Jared on a cross-Canada tour challenging 100,000
Canadians to Commit to Fit
TORONTO, June 20, 2012 /CNW/ - Last year, SUBWAY® Restaurants launched a nationwide search for Canadians to follow in
Jared Fogle's footsteps. Today, SUBWAY® Commit to Fit Ambassador
Courtney Belanger joins Jared to kick off a cross-Canada tour unveiling
the newest healthy living initiative from SUBWAY® Canada: The SUBWAY Commit to Fit Pledge.
"At SUBWAY® Restaurants, it's our mission to fuel every Canadian's
active, healthy lifestyle." said Kathleen Bell, Co-Director of
Marketing for SUBWAY® Canada. "The Commit to Fit pledge is our way of encouraging Canadians to
kick-start that lifestyle. We're asking 100,000 Canadians to simply put
their hands up and say that they're ready to make a change."
Consumers can take the pledge on the SUBWAY® Canada Facebook page at Facebook.com/SubwayCanada.
For Courtney Belanger of Milton, Ontario, that commitment began 21
months and 120 pounds ago.
"Five words changed my life," explains Courtney. "When my daughter
asked: 'can we go swimming tonight?', and I was too ashamed to go out
in a bathing suit. I knew something had to change. That was the moment
I changed the way we lived - including swapping Friday Pizza Nights for
Friday SUBWAY® nights."
Once Canadians take the Commit to Fit Pledge, they can also record
individual Acts of Fitness that celebrate their daily accomplishments
in the categories of Wellness, Fitness and Nutrition. Just for taking
the Pledge, Canadians are eligible to win a $10,000 cash prize and $500
in SUBWAY Gift Cards.
The Commit to Fit Pledge will be live until September 30, 2012.
Courtney will be joined on her Commit to Fit mission in Quebec by her
French Canada equivalent, SUBWAY® Commit to Fit Ambassador Carl Savard,
who will also join Jared for appearances in the Quebec market.
Dates to Remember
Fans across the country can meet Jared and Courtney at the following
appearances. At each appearance, they'll be challenging local residents
to take the Pledge and conduct local Acts of Fitness:
June 21 (Ottawa) ByWard Market: 11:30am-1:00pm (Courtney Belanger and Jared Fogle)
June 23 (Halifax) Halifax Shopping Centre: 11:30am-1:00pm (Courtney Belanger and Jared
July 14 (Regina) Cornwall Centre: 11:30am-1:00pm (Courtney Belanger and Jared Fogle)
About SUBWAY® Restaurants
SUBWAY® Restaurants is the world's largest submarine sandwich franchise,
with more than 34,600 restaurants in 98 countries and more than 2,600
restaurants in Canada. In 2011, the SUBWAY® chain surpassed McDonald's
in the number of restaurant locations worldwide. Headquartered in
Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred
DeLuca and Dr. Peter Buck in 1965. For more information about the
SUBWAY® chain, visit www.subway.ca.
SUBWAY® is a registered trademark of Doctor's Associates Inc.
SOURCE SUBWAY RESTAURANTS
For further information:
Amanda Gun-Munro / Victoria Parrell
416-955-4580 / 416-955-4574
Gunfirstname.lastname@example.org / Parrell@veritascanada.com