TORONTO, Jan. 16, 2012 /CNW/ - To kick-off National Non-Smoking Week,
thousands of University and College students from across the province
are pledging to quit smoking, reduce their smoking, or stay smoke-free
in the wouldurather... contest put on by Leave The Pack Behind (LTPB).
Now in its 11th year, wouldurather..., funded by the Government of Ontario with generous prize support from
Pfizer Canada, aims to motivate students to achieve their health goals.
The contest is designed to create a community of support as students
work to become smoke-free, and is proven to more than double smokers'
chances of quitting.
Ontario post-secondary students can enter one of four categories
specifically tailored to the smoking behaviours of young adults.
Students can register to: quit; reduce the number of cigarettes they
smoke by 50%; refrain from smoking when they drink alcohol; or just not
start smoking for six weeks. In addition to a $1000 grand prize awarded
to a student who "Quits For Good,' students can win cash, tuition
waivers, and other great prizes.
"The wouldurather... contest is an excellent opportunity for college and university students
to take their first step towards quitting" says Deb Matthews, Minister of Health and Long-Term Care. "I encourage all students who smoke to register, but more importantly
I encourage anyone who knows a smoker to offer their support as a
buddy. This contest helps to support Ontario's commitment to protect
Ontarians from tobacco, help more people quit smoking, and ensure young
people don't get addicted."
In collaboration with peer health educators, campus health professionals
and campus administration, Leave The Pack Behind encourages students to
succeed in the contest with the help of a "buddy" and weekly support
emails. Students are also encouraged to visit their campus' student
health services to talk about smoking and find out what quit aids can
further increase their chances of quitting success. Some aids are
available for free this year.
"After smoking for many years, I was planning on quitting and the contest
motivated me to select a quit date and start telling friends and family
about my plan" said Brooke, a graduate student at Lakehead University in Thunder Bay who won last year's $1,000 "Quit For Good" prize. "The LTPB contest will also
continue to motivate me to stay smoke-free because I know how many
people supported me during this contest and I want to continue making
Students can register at www.LeaveThePackBehind.org/contest.php until January 22nd at 11:59pm.
Leave The Pack Behind is an age-tailored tobacco control initiative
offered year-round on post-secondary campuses in Ontario. Leave The
Pack Behind is available to over 598,000 students - including an
estimated 155,000 smokers.
SOURCE Leave The Pack Behind
For further information:
contact Lindsay Taylor, Assistant Manager of Leave The Pack Behind, at 905-688-5550, ext. 5838; cell: 416-873-0372; e-mail: email@example.com or LTPB at 905-688-5550 ext. 5144.