Stella Artois Opens Father's Day Shopping Destination

Stella Artois Gifting Shoppe offers curated collection of gifts at bricks-and-mortar and online locations+

TORONTO, June 2, 2014 /CNW/ - Just in time for Father's Day, Stella Artois has assembled a unique selection of the most discerning gifts for every Father at the Stella Artois Gifting Shoppe. Open June 1st – 15th in Toronto and online at StellaArtoisShoppe.ca, items have been hand-picked by retail partners and gifting experts.

"Fathers can be incredibly challenging to shop for-and yet every son and daughter wants to recognize the integral role they play in our lives," says Glen Baxter. "That's why the Gifting Shoppe is so special. It makes it easy for adult Canadians to mark this important celebration."

Launching with the Gifting Shoppe is the ability to personalize one of Stella Artois most iconic items-the chalice. Every chalice personalized through the shop can be customized with a saying or the name of the Father in your life.

"We know the Stella Artois chalice is an icon among beer connoisseurs" says Mike Bascom, Director of Marketing at Stella Artois. "Adding personalization takes that icon and makes it a truly meaningful gift. There's no better occasion to launch this new feature than Father's Day."

The Stella Artois Gifting Shoppe was created in partnership with premium men's retailer GOTSTYLE and will feature classic timepieces, leather goods, men's grooming items and much more. Personal shopping appointments are available and can be booked through StellaArtoisShoppe.ca. Gifting Shoppe patrons will also be given the opportunity to take part in Stella Artois sampling+.

The Stella Artois Gifting Shoppe will be open to the public from June 1 until June 15 and is located at 399 Queen Street West in Toronto and online at StellaArtoisShoppe.ca.

Store Hours
Mon-Fri 12-9pm
Sat 11am-9pm,
Sun 11am-6pm

About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the number one Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.  Visit www.facebook.com/stellaartoiscanada for more information.

+Must be legal drinking age

Image with caption: "June 1, 2014 Stella Artois launches first ever Gifting Shoppe just in time for Father's Day. (CNW Group/Labatt Breweries of Canada)". Image available at: http://photos.newswire.ca/images/download/20140602_C3002_PHOTO_EN_2436.jpg

SOURCE: Labatt Breweries of Canada

For further information: To learn more about the Stella Artois Gifting Shoppe or to speak with Glen Baxter or Mike Bascom please contact: Erin O'Brien, Veritas Communications Inc., obrien@veritasinc.com, 416 646-1841; Lorraine Doherty, Labatt Breweries of Canada, Lorraine.doherty@labatt.com, 416-361-5247


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