New Survey Findings: Millennials Twice As Likely To Start A Business In The Next Year
TORONTO, Oct. 9, 2013 /CNW/ - Millennials may not be the entitled "me"
generation after all. A new survey from intuit Canada shows that they
embody a bold new entrepreneurial spirit that is remaking the Canadian
The survey, conducted by Angus Reid Public Opinion, found that
Millennials - defined as those born between 1980 and 1995 - are twice
as likely as the Canadian average to want to start a business in the
next 12 months.
Eight per cent of Canadians say they want to start a business within the
next year, whereas sixteen per cent of Millennials say they want to
start a business.
"It's far too common to dismiss Millennials as an entitled "me"
generation, and to dismiss their approach to the workplace," said Jeff
Cates, managing director of Intuit Canada. "At Intuit, we think
differently. We believe that there is a tremendous opportunity to
foster the entrepreneurial spirit of Millennials by giving them the
tools they need to succeed."
One likely explanation for the rise of entrepreneurialism among
Millennials is sheer necessity. The youth unemployment rate is 14.1 per
cent, double the Canadian average of 7.1 per cent, the biggest gap
since Statistics Canada started tracking this statistic in 1976.
Key Survey Findings
An additional survey conducted by Angus Reid Public Opinion on behalf of
Intuit dug deeper on the motivations and challenges of 400+ aspiring
Millennial entrepreneurs. Here are some key findings about aspiring
They are nearly five times more likely to be motivated by the
opportunity to chart their own course (78%) than they are by money or
They are not naive about the realities of managing a business - they
ranked a poor understanding of business finances as the top reason
entrepreneurs don't succeed.
They are roughly three times more likely to point to financial risk
(61%) than they are to point to personal (17%) or career risk (22%).
"At Intuit, we believe that financial literacy skills are central to
ensuring that Millennial entrepreneurs succeed, said Cates. "We feel so
passionately about this that we are announcing that we will be giving
our new QuickBooks Online software free for one year to every new
Focus on Financial Management
Research from Dr. Sean Wise at Ted Rogers School of Business Management
at Ryerson University in partnership with CYBF, provides evidence of
the fact that financial literacy is a fundamental determinant of
long-term success for business owners.
"Our research shows that financial literacy has a direct impact on new
venture success, a higher financial literacy leads to more financial
reporting which leads an increased measure of success," said Dr. Sean
Wise, Associate Professor in the Entrepreneurship & Strategy department
at, Ted Rogers School of Business Management, Ryerson University. "By
providing nascent entrepreneurs with financial literacy tools, CYBF and
Intuit are increasing those founders' probability of success."
The Financial Bridge Builders Program
Intuit Canada and the Canadian Youth Business Foundation have teamed up
to create the new Financial Bridge Builder Program, which will gives a
select group of new Canadian business owners the financial tools and
resources they need to succeed over the long-term.
Key elements of the Financial Bridge Builder Program include one-on-one
coaching with an Intuit Pro Advisor Accountant, and a one-year free
subscription to QuickBooks Online Plus.
"We're so pleased to be partnering with Intuit to give
entrepreneurially-minded young Canadians the tools they need to
increase their financial literacy and create and sustain successful
businesses for the long-term," said Julia Deans. "Together, we are
encouraging young people to view financial management as an essential
component of an entrepreneur's skill-set that enables them to not only
monitor, but shape the health of their business."
To see more about program participants, visit http://www.youtube.com/watch?v=aj8AifYHcP4
Other Findings From The Intuit Millennial Survey
Here are some additional key findings about aspiring Millennial
Almost half (48 per cent) would run a business from their home. Other
business locations for Millennials include:
Primarily online (28%)
Store front (19%)
They are nearly twice as likely to finance their business using personal
savings than by borrowing money from a bank:
Personal savings (68%)
Borrow money from a bank (38%)
Borrow money from friends/family (18%)
Borrow money from another third-party (7%)
For more information, including a report and infographic, please visit: blog.intuit.ca
About the Angus Reid Survey
From August 28th to 29th 2013, Angus Reid surveyed 1,000 Canadians about
how likely they were to want to create a business in the next year.
From September 6th to 10th 2013, Angus Reid surveyed 464 aspiring Millennial entrepreneurs,
defined as those born between 1980 and 1995.
All respondents recruited from the Angus Reid Forum, Canada's leading
national on-line panel.
About Intuit Canada
Intuit Canada creates business and financial management solutions that
simplify the business of life for small businesses, consumers and
accounting professionals. Flagship products and services include QuickBooks, TurboTax and Mint.com.
About the Canadian Youth Business Foundation
The Canadian Youth Business Foundation (CYBF) is a national non-profit
organization dedicated to growing our nation's economy one young
entrepreneur at a time. We look at character, not collateral, when
providing youth aged 18-39 with pre-launch coaching, business
resources, start-up financing and mentoring to help them launch and
sustain a successful entrepreneurial business. CYBF has been recognized
as a global leader in advancing youth entrepreneurship, is a founding
member of the global G20 Young Entrepreneurs' Alliance (G20 YEA), the
Canadian member of the Prince's Youth Business International, and the
Canadian Host of Global Entrepreneurship Week (November 18-24, 2013).
Established in 1996, CYBF has invested in more than 5,600 young and
emerging entrepreneurs across Canada, whose businesses have created
over 23,000 new jobs, $163.6 million in tax revenue and hundreds of
millions of dollars in sales and export revenue. CYBF delivers its
program coast-to-coast through a national network of 186 community
partners and more than 4,550 volunteers including business mentors.
Information about CYBF is available at www.cybf.ca
About Ted Rogers School of Management
Ted Rogers School of Management at Ryerson University is Canada's
pre-eminent entrepreneurial-focused business school that is shaping the
country's next generation of global innovators and leaders. The
school's focus on academic rigor, combined with real world, relevant
curriculum, provides students with experiential learning and critical
thinking skills needed to solve the challenges facing today's
fast-changing economy. Ted Rogers School of Management is home to six
schools of management, three innovative graduate programs, including
two MBA programs and 12 cutting-edge research centres and institutes.
Ted Rogers School of Management is AACSB accredited, and has nearly
10,000 students and 200 faculty and staff from around the world. Its'
students, faculty and alumni are connected with business and community
leaders to fuel Toronto and the world's economic growth, prosperity and
creative talent. For more information, visit www.ryerson.ca/tedrogersschool.ca
About Angus Reid Public Opinion
Angus Reid Public Opinion - the public affairs practice of Vision
Critical - is a North American full-service polling and market research
firm which is a leader in the use of the Internet and rich media
technology to collect high-quality, in-depth insights for a wide array
of clients. Dr. Angus Reid and the Angus Reid Public Opinion team are
pioneers in online research methodologies, and have been conducting
online surveys since 1995. With offices in Vancouver, Toronto, Ottawa,
San Francisco, Chicago, New York, London, Paris and Sydney, its team of
specialists provide solutions across every type and sector of research.
SOURCE: Intuit Canada Limited
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