Registered dietitian Jessie Jollymore urges parents to take advantage of
their local School Milk Program
HALIFAX, NS, Sept. 10, 2012 /CNW/ - Registered dietitian and school
lunch expert, Jessie Jollymore, has teamed up with dairy farmers across
the Maritimes to ensure this back-to-school season is a nutrient-packed
experience for children in Nova Scotia, New Brunswick and Prince Edward
The School Milk Program began in 1974 in Nova Scotia and quickly spread
to schools across the Maritimes, offering a nutritious lunchtime
beverage at a reduced price to students in school on a daily basis.
Today, the School Milk Program remains committed to providing milk at
the lowest possible price to all school children throughout the
"Lunch is a vital part of a child's day and it's important that children
take time at school to eat a healthy mid-day meal to refuel their
energy every day," says Jollymore. "When children eat a healthy lunch,
they get more of the nutrients they need to stay active, alert and
ready to learn."
With the price of a 250 ml carton of milk costing as little as 35 cents
in some cases, Jollymore sees buying milk for children at school as a
no-brainer. In addition, almost all Maritime schools participate in the
program, which is an amazing feat considering the program is most often
run by volunteers made up of school and cafeteria staff, students and
"It doesn't' get any easier than this," says Jollymore. "Offering milk
at a reduced price at school makes it a convenient and affordable way
to add a serving of milk to a child's day. Just call the school to ask
how to buy milk for your child."
Jollymore wants to remind parents that growing children need between 2
to 4 servings of Milk and Alternatives every day. However, according to
the most recent Canadian Community Health Survey published in 2006, one
third of children did not consume the recommended daily servings of
milk products. Drinking milk at school helps children get closer to
Health Canada's recommendations.
In addition to talking to parents about the School Milk Program,
Jollymore is sharing five no-fail ways to help get children more
involved in and excited about eating healthy lunches.
"It's so important to get kids involved in lunch preparation," says
Jollymore. "Kids are much more likely to be interested in what they are
eating when they themselves have helped out in some way."
Jollymore's five strategies cover the spectrum of foods kids love to
eat, but with a healthy twist. She covers everything from picky
eaters, to children who love sweets, to the ones who like to get
creative in the kitchen.
One of her tips is for children who like finger foods. Jessie suggests
M-Y-O-L, also known as Make Your Own Lunchables. The store-bought,
ready-to-eat packaged lunch combinations are expensive and offer very
little nutrition. By providing children with a variety of healthy food
options, they can create a much healthier version of the store-bought
combinations. Parents can invest in a set of small reusable storing
containers and have the kids choose a food from each of the four food
groups to fill them. For example, they can chose whole grain crackers
or mini baguettes, with hummus, mini tomatoes and snow peas and slices
of Canadian Gouda cheese. Children can create their own little mini
stackable bites in a cinch!
Parents can access information about the School Milk Program and more of
Jollymore's tips by selecting the Maritimes' parents section at
www.milkinschool.ca. Here, parents can also use a convenient school
finder tool to quickly obtain contact information for schools in their
About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) is involved in a number of initiatives
that promote good nutrition, the wholesome goodness of dairy products
and healthy living. All DFC funding comes from the dairy farmers
currently operating across Canada.
SOURCE: Dairy Farmers of Canada (DFC)
For further information:
Beatrice Bastedo / Will Lamont
416-322-3030 ext.231 / 241
Beatrice@trilliumpr.com / firstname.lastname@example.org