Starbucks Proudly Opens its 100th Café in Quebec

100th Starbucks® cafe is first Starbucks Reserve® coffee store in Quebec, featuring the Clover® Brewing System

MONTREAL, Dec. 4, 2013 /CNW/ - Starbucks Coffee Canada today celebrates an exciting milestone with the official grand opening of its 100th store in Quebec. The new Starbucks® Café, which has opened at St. Catherine Street and Greene Avenue in Montreal is also the first Starbucks Reserve® coffee store in the province, featuring the Clover® Brewing System - a one-of-a-kind brewing method that highlights each coffee's rich and distinctive flavors, brewed one perfect cup at a time.

"We are incredibly thrilled to celebrate our 100th store in Quebec and our first Starbucks Reserve® coffee store in the province in a way that is introducing even higher design and local inspiration, perfect for the discerning tastes of our Quebec customers," says Nash Abdrabo, regional director, Starbucks Coffee Canada. "Quebec continues to be an important market for Starbucks in Canada and we are committed to investing and expanding here."

First-ever Starbucks Reserve® Coffee store and Clover® Brewing System in Quebec

One of only 28 Starbucks Reserve® coffee stores in Canada, the first Starbucks Reserve® coffee store in Quebec offers rare and exotic Starbucks Reserve® coffees, brewed on the exclusive Clover® Brewing System.  The Clover® brewer uses a patented Vacuum-Press™ technology, which allows Starbucks baristas to control extraction for each coffee, resulting in an amazing cup of coffee.   Since the Clover® brewer brings out subtle nuances and exquisite flavours, it is the perfect method to brew Starbucks Reserve® coffees.     Starbucks Reserve® coffees are some of the most exquisite and finest small-lot coffees from around the world, sourced by Starbucks global coffee team.   This month while supplies last, Starbucks customers can experience two very special coffees in Starbucks Reserve® coffee stores:

  • Colombia Caldas - Juicy and bright with soft chocolate and green herb notes
  • Jamaica Blue Mountain® Amber Estate - notes of citrus fruit and smooth milk chocolate

Elevated design inspiration
Starbucks national designers and local design team in Montreal created a truly unique space for the 100th store, which reflects the heritage of the landmark Westmount Square neighbourhood in a contemporary way.  Inspired by the traditional coffee house, this concept café was built as a coffeehouse within a house and, as with all new Starbucks® stores in Canada since 2010, the store was designed to LEED® specifications and incorporates local recycled and reclaimed materials, including the rustic wood on the walls, ceiling and bar.

Grand Opening celebration to benefit Innovation Youth (Innovation Jeunes)
To mark the official grand opening of the 100th Starbucks® café in Quebec, the store will be hosting a Friends and Family event on Wednesday, December 4th, 2013 Customers and neighbours are invited to sample food and beverages, including Starbucks® espresso beverages and new Starbucks Reserve® coffees on the Clover® brewer and can make a voluntary donation which Starbucks will pass on to  Innovation Youth (innovationjeunes.ca)- a not-for-profit organization that offers academic and social support to adolescents between the ages of 12 and 24, in downtown Montreal.

Starbucks 100th Store Grand opening

Date: Wednesday, December 4, 2013

Time: 1PM-3PM

Address: 1233 Greene Ave, Westmount, QC

For more information about Starbucks Canada, please visit www.starbucks.ca

About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucksstore.ca.

Image with caption: "Starbucks Proudly Opens its 100th Café in Quebec (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20131204_C7512_PHOTO_EN_34360.jpg

Image with caption: "100th Starbucks® cafe is first Starbucks Reserve® coffee store in Quebec, featuring the Clover® Brewing System (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20131204_C7512_PHOTO_EN_34361.jpg

SOURCE: Starbucks Coffee Canada

For further information:

For further information or high-res images, please contact:
Lauren Guay,  Edelman Public Relations
514-916-5055
Lauren.Guay@edelman.com

Carly Suppa, Starbucks Canada
csuppa@starbucks.com

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Starbucks Coffee Canada

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