Insured clients will now pay only for the distance they drive
QUEBEC, Feb. 28, 2012 /CNW Telbec/ - SSQauto is launching its brand new
Kilo Program, a custom rates method that offers consumers auto
insurance premiums based on an estimate of how much they drive. If the
insured client's annual driving distance changes, the Kilo Program will
be adjusted. This program is intended for all types of clients who
drive a passenger vehicle, whether they drive occasionally, a lot or
all the time.
In a market that has seen few changes over the years and which is
regulated by legislation, the Kilo Program represents a step towards a
service offer adapted to the driving habits of Quebecers.
A distinct SSQauto approach
In the United States and Europe, some insurance companies use this
method of setting car insurance rates but require the installation of
an electronic tracking device in the vehicle. This type of device not
only tracks the distance driven but it also keeps track of the times
the car is on the road and such driver behaviour as the sudden usage of
SSQauto has chosen to let its insured clients estimate their own annual
driving distance. "This program is a perfect reflection of our
corporate slogan We thrive on mutual trust" said Mr. Gilles Mourette, Chief Executive Officer of SSQauto. "Our
general insurance agents and our on-line insurance quote service will
assist our clients in assessing their annual driving distance as part
of this new program," he concluded.
The Kilo Program will be the subject of a multi-platform marketing
campaign, as a continuation of the one released in 2011.
SSQauto has been providing automotive, home, and business insurance to
groups and individuals for 25 years. With its very competitive rates,
unmatched service, and cutting-edge technology, SSQauto is dedicated to
raising the standards of the industry.
About SSQ Financial Group
With nearly $3 billion in annual revenue and more than $8 billion in
assets under management, SSQ Financial Group is a leading mutual
diversified financial institution.
The Group serves over 1 million customers and provides jobs to over
1,900 employees. SSQ, Life Insurance Company Inc., the Group's
principal company, is recognized as a leader in the group insurance
industry and as an expert in the investment and retirement sector. SSQ
Financial Group is also a rising star in home and auto insurance (SSQ
General Insurance Company Inc.). To find out more, consult our site at www.ssq.ca.
TM Kilo Program is a trademark of SSQ, Life Insurance Company Inc., and is
used under licence.
For further information:
Senior Vice-President - Corporate Communications and Marketing